So you have written a book and it is amazing. But do enough readers know about it? After publishing your book, one of the greatest ways to gain more publicity and get enough press coverage is to write and distribute a press release. In order to write a good book press release, first, you would require identifying the target audience to create a loyal reader base. You need to know the right format of writing the PR which can successfully gain more attention from the niche industry.
Not only writing the PR is enough because it further needs to distributed over relevant media platforms that can provide more organic exposure. Here are some effective tips that can help you to understand the ideal book launch press release format and how to write one.
1. Determine your target audience
Just like writing any other kind of press release, it is important to identify your audience before you start writing. If you know whom you want to read your book then writing the press release becomes easier since you know whom you want to address. You will be able to craft the PR that effectively garners the attention of your target audience. Not only writing but it can also help you with the distribution of it.
But how will you determine your target audience? Ask yourself the right demographics to map out from the global readers. You should focus on the region, gender, age of your reader base that helps to target accurately. It should be based on the subject matter of the book that piques the interest of which kind of reader base.
2. The right format
When you are writing a press release, the right format plays a crucial role as it shows more professionalism and paves the way to achieve its purpose of gaining exposure. While there might be many ways to write a book launch press release, the journalist and media outlets would not know about it until they read it. That is why maintaining the standard format, font, and structure is important. It makes sure that the content will not be overlooked when it is pitched to the journalists.
3. Eye-catchy Headline
Headlines are the most attention-grabbing element of the content and it is what a reader is going to notice first. It should be brief and focused to offer an insight into the subject matter or the purpose of the press release. Make sure to craft a catchy headline within 65-80 characters that are considered to be most impactful.
- Here are some compelling ideas to craft an attractive headline,
- Tie with the trending topic and events
- Include awards or achievements
- Use good words since sensational language contains an appeal
- Make it story-worthy, whether emotive or not
- Show your audience a solution that can be reached by the book
4. Support with subhead
Sub-headlines are not longer than 120 characters but they can support the headline and engage the audience more to go through the whole content. It offers a preview of the press release and lets readers know what the content is written about. Craft a catchy subhead that elaborates the headline and supports the subject matter while enticing readers to check the content.
5. Body of PR
The body of the book press release or the main content should be offering all the necessary details regarding the book, the author, its vision, mission, and everything that creates gravity for the market presence of the book. Usually, the first paragraph, known as the ‘lead’ is the most important portion since it is what readers are going to read first. The ideal body of PR should be 300-500 words.
- Utilize the 5Ws, ‘who, what, when, where, and why'
- Add proper date, location, and other details
- Explain the topic of the book in brief (60-70 words)
- Keep the language simple and crispy to reach more audience
6. Boilerplate
Usually, this portion offers a brief description of the business but in the case of the book press release, it works as an author bio as well. Here are some elements you can add to the boilerplate.
- Your background and genre
- Your achievements as an author or the sell-count of your previous book
- Links to your official website and social media platforms
- Contact details
A book press release is a fantastic tool that helps to grow the career of emerging authors. It can offer organic exposure and a loyal reader base as well. Follow the aforementioned tips to craft your PR distribute the content to the right journalists and media platforms to gain more popularity. You can also take help from the array of professional agencies available online.
