You have spent months making a movie, and you want people in the industry and future viewers to notice it. What is the best move? Send out press releases! A strong PR (Press Release) can help build buzz from day one until your film is complete, shown at Sundance, picked up by a big studio or streaming service, and maybe even wins an Academy Award!
Whether you are an experienced publicist or a filmmaker promoting your first movie, a well-crafted press release can help you get your film noticed and stand out in the crowded film industry. However, writing a press release for films is no joke - you will need the proper format, set the right tone, and apply some tricks to craft something compelling. So, let’s dive deep into this and figure out how you can craft a gripping PR and who to target.
Who to Target for Your Movie PR?
Whether a movie journalist or media outlets show interest in your movie depends on factors like your budget, genre, topic, location, cast, awards, or unique production methods. So, start by planning your approach. Think about those individuals who would find your movie interesting. Based on this, decide whether you want to target freelance writers, major media outlets, popular bloggers or vloggers, indie film sites, or any other expert. Depending on your topic, you might also get attention outside typical film circles. For example, if your documentary is about mental health, reach out to mental health organizations.
How to Write a Movie PR?
Your press release will get more attention if you include the right information. By following a simple format, you can tell your story clearly and increase your chances of media coverage.
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Write a Clear and Engaging Headline -
Your headline should quickly communicate your story and grab attention. Look at similar headlines in the publications you're targeting and try to match their style.
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Add the Release Date and Location -
Include the date of the press release or the event you're announcing, along with your business location. Many press releases also use "FOR IMMEDIATE RELEASE" to show that the information can be shared right away.
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Get to the Point Fast -
The first paragraph should answer the five key questions:
➔ Who is involved?
➔ What is happening?
➔ Where will it take place?
➔ When is it happening?
➔ Why is it important?
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Provide More Details -
After the introduction, add more context and details in order of importance. Keep it clear and relevant. Focus on what matters without going into unnecessary history.
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Stay Honest and Objective -
Avoid exaggerated claims like "the best product ever" unless you have won an award to prove it. Journalists prefer straightforward facts over hype.
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Use Simple Language -
Skip complicated industry terms. If someone outside your field finds your press release hard to understand, simplify it.
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Add Meaningful Quotes -
Include a quote from yourself or a key team member to add personality and insight. Make sure it is relevant and properly attributed.
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End the Release Properly -
Different regions use different endings like ###, XXX, or -30-. Check what is standard in your area.
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Include Contact Information -
List a name, email, and phone number for follow-ups. Also, add your website and social media links.
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Add a Short Business Bio -
At the bottom, include a short company description (boilerplate) that gives key background information about your business.
What are the Common Mistakes to Avoid?
A strong PR is a great way to share important news and attract media attention. However, certain common mistakes can reduce its impact. Here they are -
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Avoid Using Overly Promotional Language -
Check press releases in your industry to understand the right tone. While your goal is to highlight achievements or announcements, keep a balance between promoting your news and staying objective. Journalists prefer press releases that provide useful information rather than those that sound like advertisements.
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Focus on Your Target Audience -
Knowing who you are writing for is key. If you do not tailor your press release to the interests of the journalists or media outlets you are contacting, you might miss out on getting coverage.
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Create a Strong Headline -
The headline is the first thing journalists see, so it needs to stand out. Make sure it grabs attention while clearly summarizing your main message.
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Use the Right Formatting and Style -
Poor formatting can make your press release look unprofessional. Follow industry standards by structuring it properly. Include a headline, date, introduction, main content, and a company bio or boilerplate.
Moreover, typos, grammar mistakes, and inconsistencies can hurt your brand's credibility. So, always proofread and edit your press release thoroughly before sending it out.
