There have been various changes made in the marketing industry but one thing that remains constant is a press release. They are the most used marketing tool for decades with no plan of ever going out of business. They help businesses and brands to improve their credibility, visibility, image, prestige, online visibility, and revenues.
But the main reason many fail to acquire their desired amount of success by issuing a press release is that they launch a PR campaign before knowing much about it. Before you think about including press releases in your marketing plan, you must know the benefits of press release distribution. Here are the top benefits of issuing a press release for your brand:
1. Immediate Exposure
Whether you have an established business or just starting your brand you need instant exposure for the event or new that is the topic of your press release. The competition is extremely high in every sector and you need to hit the target audience as soon as possible and create a permanent mark in their mind. When you are launching a product or service, the initial push in audience engagement is highly effective for its success. The initial boost in awareness for your brand or website will get you under the radar of the audience who are actually interested in what you are offering.
2. Cost-Efficient
Both established and new businesses must keep their advertising and marketing costs in check. Spending a huge amount of money on marketing will leave you with fewer funds to invest in the production and improvement of your product or service. Press releases are extremely cheap and that is what makes them the first choice for organizations for marketing. Press release distribution does not cost much but brings greater returns compared to traditional advertisements. There are also free PR sites that offer to distribute your press release without a charge.
3. Good for SEO
Press releases with coverage from major media outlets and websites boost your chances of getting recognized in the search engines tremendously. But to perform better in the search engines and help your website and brand name appear higher in the SERPs, you need to make sure that your press releases are equipped with powerful keywords that your target audience uses to find your brand. It is better to appoint professional PR writers to craft your PR as they are well aware of the tricks and techniques that make a PR SEO-friendly. You will also be able to see the improvement in your web traffic with an SEO-friendly press release.
4. Establish a Better Relationship with The Media
To make sure your brand gets covered by top media outlets every time, you need to establish a better relationship with them. Press releases are the key to a stronger and long-lasting relationship with them. Journalists are always looking for worthy news items that are also relevant to their readers. So, if you are able to supply them with such news on a regular basis, they automatically learn to trust you more compared to your competitors. But journalists receive hundreds of press releases every day. You need to create the perfect pitch explaining how your story is worthy enough to be placed on their media outlets to get their attention. You should employ a reputed press release website that has a strong relationship with the media to distribute your PR.
5. Increases Sales
Modern press releases have several other objectives besides getting media attention and spreading the news across the world. One of the most significant benefits that you get from a press release is an increase in sales. Press releases spread the news about your product launch among your target audience creating massive hype. Your consumers stay well-aware of your brand when you launch it in the market. Also, press releases amplify the traffic to your website converting readers to consumers at a much higher rate.
6. Increases Brand Authenticity
To survive and achieve success in the business world you need to make a name for yourself and earn the trust of the consumers and investors. Press releases are designed in a way that informs the readers about the benefits and positive aspects of a brand. Being closer to news than ads, press releases build more trust for your products or services in the eyes of the niche audience.
