Press Release Distribution is an integral part of the growth and marketing needs of a business organization whether a small-scale start-up company or a bigger corporation. This form of media is widely utilized for reputation management, brand exposure, content marketing, and many other purposes. It is one of the most important tools that help to gain a voice in the market.
Press Releases can be very powerful when you work with the experts in the industry but it can be very daunting when the distributor is not a good fit. When the PR campaign goes wrong, a lot of monetary investment is wasted without gaining a good return on investment. The distribution service is prior to considering when you are trying to churn out maximum benefit and exposure. Press release distribution service in the USA is not very different from other countries since the purpose of gaining more media coverage is common everywhere. Press Release can offer regional exposure and global exposure regardless of the industry and country as well. Thus, the only difference that can be noticed is the pricing system.
When you are investing a good enough budget for your PR campaign, definitely you would looking forward to gaining maximum ROI. In order to do that, you need to find the best distributor for your PR campaign who fulfills the requirements within budget.
Here are 6 things to consider before you opt for a press release distribution partner:
1. Media Traction & Exposure
Gaining maximum media exposure and being heard is part of the services of a PR distribution company. Your PR announcement could gain a huge amount of media traction when the right newswire is utilized along with a good list of media outlets and an impactful syndication system. However, gaining significant media traction depends on several factors,
- The authoritativeness of the media outlets and sites that picks up your news
- Optimization of the PR for relevant search terms
- The number of placement of media sites that is featuring your PR
The pillars of SEO should not be neglected as well which are Authority, Trust, and Relevance. These elements are the key metrics of a press release that impacts the effectiveness of the press release distribution services.
-
Authority
Appearing on authorized media sites puts a positive impact on brand perception and adds more credibility to the business. The news release is further shared on distributed on relevant media sites, and blog posts and also used as a reference when needed. As a result, the authenticity and legitimacy of the document get further established. The process also known as Re-Syndication helps to gain more exposure with minimum effort.
-
Relevance
Relevance matters a lot since the field of business and industries is huge and very much diverse. How about promoting a Christmas song in June? Or featuring a music video on a page that is dedicated to food and cooking? Does not sound good, right? That is where relevance comes into play. Finding a relevant distribution channel or network is necessary to gain organic popularity.
You should opt for a press release distribution service that guarantees organic and relevant exposure by targeting niche platforms, media sites, and newswires. It helps your press release gain more reading attention when it is posted on relevant platforms where more targeted audiences can be found. It does not help to gain attention from the readers but also improves the rank of the content with relevant search results on Google and other browsers.
The temptation of sending your PR to the listed top influencers and media sites is irresistible but if you want fruitful results, the key lies in sending limited, relevant, and reputed sites that offer more organic exposure.
-
Trust
The users are more likely to engage in something that appears more trustworthy. So look for a press release distribution service that is trusted by all. Press releases published by companies are considered more trustworthy when published via the right and reputed press release distribution company.
2. Brand Exposure with Every Click
Branding helps to shape the perception with attraction and familiarity. Brands are able to enhance the customers’ buying behavior while fostering more brand loyalty. It influences the perception of the brand and makes the customers less hesitant before proceeding with a purchase. The press release distribution agencies help to establish more positive stories in the market about your company and brand all over the web. It creates positive brand awareness in the market as well as improves ranking on the first page of Google’s search results. Although the dynamics of branding are changing drastically, its effects are getting better when it comes to gaining top rank on the SERP (search engine result page).
When a press release is published, it is expected to appear on the major media platforms to get indexed quickly. Quick indication work as a positive signal for the media site’s level of trust. It also indicates how well the PR can appear on SERP’s relevant queries. Gaining backlinks from trusted media platforms can effectively increase the ranking of your business website while improving website authority and brand appeal. There is an increased demand among SEO experts to improve the anchor text distribution and referring domains.
3. Expert Press Release Writing
A press release campaign cannot be successful unless it is written properly. It is very important to find out the right angle for the content which helps to create a buzz in the industry. While it might seem like a normal story, only an expert and experienced PR writer knows how to find the right angle for the story that can educate the readers as well as optimize SEO.
Opting for a professional agency with an in-house team of expert PR writers offers you an extra advantage in crafting the perfect press release for your business. While the professionals take care of the PR writing, you can focus on other aspects of your business. With the increased demand and budget for press release writing, most people prefer to write the PRs of their own. It might save you a few bucks but the quality of writing is not the same anymore. That is why it is necessary to get in touch with professional PR writers to gain maximum benefits from the campaign. If you find a reduced cost for writing grab on it. Hiring a freelance writer is not a very reliable option as they do not always possess professional experience.
4. Reliable Customer Support
Customer support plays a vital role when it comes to gaining helpful responses quickly. While the newswire industry is fairly laid back sometimes, the distribution agencies are better at their response time. On average, the newswires can take up to 18 to 24 hours to provide a response. But if it is an emergency and you are looking forward to gaining quick responses; you need to hire an agency that is great with its customer support and offers multiple mediums of communication. The rapid response makes a huge difference when you need to quickly resolve problems.
5. Wide Media Coverage
It is not about just sending a press release to the journalists but also sending it to the right persons and reputed media platforms which helps to gain as much exposure as you can. The distribution package that offers wider media coverage will definitely cost you more than the agencies that offer fewer guaranteed placements. But are the sites relevant enough for your business? You need to find an agency that comes with a huge distribution network and at the same time, there should be ample relevant platforms to gain more exposure.
Compare the best value for the packages in terms of coverage before actually purchasing one. The more premium sites and media platforms pick your story, the more successful your announcement will be.
6. Add Multi Media with No Extra Cost
It is seen among most users that visual support plays a vital role in making the content more impactful. So do not forget to add multimedia options such as images, clips, GIFs, etc that make the content more visually engaging. If an agency is asking you for extra money in order to add the attachments, it is better to avoid it. These elements are considered part of the PR only and posting them should not cost more. However, there is a limit. You can add up to 3 to 5 images for a PR and that would be enough to support your story.
Conclusion
Press Release Distribution is a fantastic tool to gain more exposure from the market. It helps to boost overall marketing returns for business when done in the right way. Give it a try and witness the fruitful results that enhance the growth of your business.
