A press release is a tool to earn the attention of the major media outlets in your specific industry for reputation management, content marketing, and brand exposure. Both small and big-scale businesses and entrepreneurs can establish their voice in the market with proper PR distribution.
If used correctly, press releases can become a very powerful instrument for the success of your business. Distributing your press releases on your own is possible but not much effective in today’s competitive world. You need to find a credible distribution partner to get maximum ROI from your content. Here are the six features to look for in a press release agency:
1. Level of Media Exposure
The first objective of a press release distribution is to gain the maximum amount of press coverage. Getting your press release published in the hundreds of top media houses in your industry is the primary service that a PR distribution agency provides. A good press release distribution service will have a solid syndication system that allows them to spread your news across the biggest media outlets in the market. So, always go for a press release distribution service that can offer you a massive amount of media exposure.
2. Reaching The Right Audience
The whole world is not your target market. You need to make sure that your press release reaches the right group of audience no matter where they are. You can easily get a list of email addresses and send the PR to them. But most of these people will not even read your PR. A good PR agency will identify the right media outlets and audiences from the crowd and send them the PR so it gets read every time.
3. Professional PR Writing Service
The success of your PR depends 50/50 on its writing and distribution quality. Finding the right angle to write your story is vital to grab the attention of both journalists and consumers. Most PR distribution agencies offer press release writing services as well. You will receive a well-written and journalistic press release if you hire a professional PR service.
4. SEO Service
Press releases are distributed online these days. They help in driving the traffic to your business website and establishing authority for your brand over the market. A press release agency makes sure to optimize your PR so it performs better in the search results of your target audiences. The expert and experienced writers at these companies embed effective keywords in the content so they appear higher in the SERPs. The more they appear in the search results, the more credible your brand becomes in the eyes of journalists, consumers, and investors.
5. Fast and Dependable Customer Support
Steady and trustworthy support from a dependable customer support team is extremely necessary for organizations wanting to distribute their press releases. A good PR distribution agency will have an efficient customer support team that offers a quick and accurate solution to the clients’ problems. They must be live 24x7 and guide the customers from the beginning to the end of the PR campaign.
6. User-Friendly
The main reason to use the services of a PR agency is that it is less hassling than doing the distribution on your own. So, the ideal PR company will have a user-friendly website that is easy to navigate. So, make sure the press release agency you choose has a simple and easy-to-use website.
Press releases have been used for decades to boost brand visibility and audience engagement on the business website. Finding your ideal PR distribution service is a real struggle. If you are able to overcome them, you can easily get all the benefits of press release distribution.
