In the age of digitization, social media plays a huge role in almost all aspects of society. It is a vast ocean of data that can be used to the benefit of all, especially, if you are connected to a working world that depends on marketing. ‘Letting people know’ is the most significant component of marketing, which can be swiftly performed through social media platforms. This is why almost all the major contributors of the world are connected to social media. Without social media interaction, an individual or organization does fall behind its competitors.
One needs to consistently throw content to the social media audience, in order to garner their attention. But, to be effective, the strategy around social media campaigning must be well-planned and unique, some of which are mentioned below for your convenience.
1. Make a Good First Impression
The first impression is the last impression – this is a thing that you need to keep in mind while promoting through social media. The first thing that catches the eye of the audience across social media platforms is a visual art, such as the cover photo of the content. It is just like the cinematic trailer or poster of a movie. It needs to be creative, relevant to the topic, yet not disclosing too much, and certainly attractive. An attractive cover image is one of the most effective ways of highlighting a brand and that’s why much attention needs to be given on this aspect of the promotion as well. However, never become too predictable; keep altering the designs at regular intervals to keep the theme exciting and fresh.
2. Use Various Forms of Multimedia
Since images and videos are the most impactful components of social media, these must be smartly used to the benefit of the business. Using long paragraphs or written content have higher chances of getting overlooked by the audience, as the needed appeal is not there. No matter how many emoticons you use to make the content look catchy, it won’t be enough without the usage of any multimedia component. For the betterment of the visual appeal, you can present the written content through bullet points, like this content itself. And, to make it more alluring, use videos and images of relevant things that are easy on the eyes and are certainly more advantageous marketing tools. Make sure the multimedia content is designed in such a way that it is always related to the services or the products of the company.
3. Broadcast Your Achievements
In order to play the social media game perfectly, you need to be well-aware of its facts. Always keep an eye on the number of fans or followers you are acquiring on a weekly or monthly basis. This will help you keep track of your growth. Set up follower goals and when you reach it, ensure to let your followers know about it. There is a tendency of people following a page or person with a higher count of followers. Therefore, it is necessary to let the world know about your milestones. This is when people will start following you and eventually become a permanent member of the community, which is always a win-win situation.
4. Interact with The Followers
Interacting with the audience is one of the most efficient and surest ways of creating a community. This is a marketing strategy that has never failed. Therefore, you always need to interact with the followers; reply to their comments, ask them for suggestions and feedback, check out on their interests, etc. Though it is not a part of direct marketing, it is quite effective when it comes to the overall impact. It is like a quick survey, the results of which are more evident, reliable, and helpful. Be regular with this interaction process; ask the followers questions related to the services or products and what can be done to make it better. This will also help in casting n positive impact on the minds of the audience. And, you never know, a new idea might come up through this interaction.
5. Reward Your Followers
You can organize contests among the followers, the subject of which can be based on the services you provided. This will entice them to know more about your services, which creates a greater chance of the audience making a purchase. You can reward the winners of the contests with coupon codes, discounts, gift vouchers, or merchandise. This will make them invite their friends and families, and thus your consumer base will increase.
6. Ask for Sharing
You can always ask your followers to share the content of the social media page, which is a chain process and can help in the exponential growth of the community, without even spending a penny. The rewarding process can be put into effect here as well.
7. Promotion through Comments
As mentioned above, the comment section is a place of interaction with the followers. The followers freely voice their opinion through their comments, which creates an excellent opportunity for you to promote your services, which is a pretty subtle way of doing it. Never be afraid of going through the comments, it is a place of getting both positive and negative responses. You can easily reply to one person’s comment, which will clear out the same doubts of other persons as well.
You can use these tips for the benefit of you, your organization, or business. Observe the response of the audience and then work accordingly. These strategies are tried, tested, and proved, and will certainly bring something good to you.
