The benefits of press release distribution for a business are unparalleled. Due to its wide array of benefits and marketing value, PR is widely used by business owners and individuals across the industry. Tofulfill the demands, many online PR agencies have emerged in the market, offering press release distribution services. While there are many paid packages, there are also plenty of free press release sites for SEO that you can opt for. Before hiring any agency, it is important to understand how to choose a single agency among all the available options.
Here are 7 effective tips to help you find the right PR agency for your business:
1. Type of Press Release Distribution
There are mainly two types of press release distribution utilized in the market. One is automated and the other one is manual distribution. Based on your PR needs and budget, you can opt for either one of them. Automates PR distribution takes place via news and media outlets which are included in the agency’s distribution network. Such networks with credibility are highly effective and can be expensive too. On the other hand, there is a manual distribution where you pitch the journalists personally with the help of a PR outreach tool. You need to analyze the pros and cons of each option and then choose what suits you best.
2. Experience in Industry
Press release distribution becomes even more successful when the agency has potential contacts and a strong relationship with the journalists. A strong contact list can be only built when the agency is well-versed in the field and offering PR services for years now. With their experience and in-depth knowledge in the industry, they can help you gain more relevant exposure that offers a boost to your business growth and sales as well. Do not hire an agency that has just emerged.
3. Media Coverage
the primary goal of distributing press releases is to gather maximum media coverage that helps your business or brand stand out among the horde of others. The agency you are choosing for your distribution should have good media reach or else your PR would not get any placement. Make sure to ask these questions before you hire them,
- How many news and media outlets are included in the network?
- What kind of media and news placement do they offer?
- Does the agency offer guaranteed placements?
- Are the websites credible and legit which are included in the distribution network?
4. Authority
Your work is not done after sending the press release to an agency for distribution since you need to determine the success rate of the campaign as well. There is no value in press releases which lose their authority after being sent by the clients. Therefore, stick to your PR campaign and keep monitoring. Other than the amount of media exposure you get, you should also focus on the quality of those news and media sites to understand whether that exposure is organic or will stay with a long-lasting impact.
5. Data-Driven Critical Insights
Data-driven Insights are highly important to ensure more success. These insights are critical and provide more room to work on. It helps you understand what is working for your PR campaign and what is not. How many people have seen your press release? How many of them have actually read it? How many visitors came through to your business website guided by the PR? These are the areas where you need to work on and customize your campaign to make it more exclusive and powerful.
6. Affordable Pricing
Pricing is something that cannot be ever neglected. Every individual or company has a budget before purchasing any service or product. If you are looking forward to availing of free PR distribution services; then it would not cost you. However, free services do not offer the maximum media attention that your business needs. After all, you get what you pay for. Therefore, it is recommended to go for paid distribution services which can offer greater results in a shorter duration. You need to hire an agency that offers affordable PR packages that fit within your budget. You can also ask for discounts in case of bulk packages.
7. Customer Support
Last but not least, every professional agency must have a proper 24*7 active customer support system that is ready to help its clients at any hour of the day. If you have any issues with your PR distribution campaign, of course, you should contact customer support as it works like the medium of communication between an agency and its clients. So, if the company does not have a proper contact or chat support system; better to avoid it. Only hire an agency that is responsive and attentive to its clients.
Bottom Line
Keeping an eye on these aforementioned avenues can help you find the best and most suitable press release distribution agency for your business that fits within your budget and requirements.
