Press releases are the perfect marketing tools to get ample media coverage. The media attention gets you unlimited online exposure for your brand in return. You can easily reach a broader group of target audiences without having to pay as much as traditional advertisements. They are in fact more effective than any other advertising method. Businesses always struggle to find the best PR company for their brands. If you want to save money on your marketing aspect, you should go for a free PR distribution service that costs absolutely nothing to distribute your press releases. Here is how you can select the most effective free press release service for your business:
1. The Media Outlets They Distribute to
The first thing you must enquire about in a press releases distribution company is the list of the media outlets they distribute to. An ideal PR company will distribute to at least a hundred media outlets in the specific industry of the client. But the quality of the outlets matters more than their quantity. You must go for a PR firm that guarantees placement on the major and most visited publication in your industry. Make sure these online platforms are regularly visited by your target audience.
2. Quality of Distribution
Most free press prelease services tend to lack quality PR distribution. These sites are full of unnecessary ads and spam, which can be very annoying for the readers. It will make the visitors frustrated and make them leave. It will also earn you a bad reputation in the industry. Find a PR service that offers ad-free and quality press release distribution services free of cost. It is not hard to find. Some paid press release companies offer a free initial service that can get your story out in the world garnering vast audience engagement for your products.
3. Additional Features
There are a lot of works go into the process to make a press release successful. A good PR company must also offer some additional features to make your PR flawless. These features are:
- PR writing services.
- Multi-media embedding.
- Customization.
These additional services will cost you extra money but they are worth it. You will be getting everything you need under one roof and the entire process will be a lot smoother.
4. Users Experience
The entire process of press release distribution should be simple and effortless for you. All the hassles should be taken care of by the PR service. They must provide you with all the process detail before you get started. Their websites should also be easy to use. They must have every category arranged carefully so that you find everything you need easily. Also, the services provided by them have to be safe and secure. Go through the reviews and feedback of the previous clients to know about their experience with the particular PR agency.
5. SEO Service
Press releases are mostly used for their SEO benefits. The search engine optimization of your PR depends a lot on the credibility of the PR distribution service. It must make the distribution process more SEO-friendly and offer additional SEO services like keyword inclusion in the content. Make sure the company distributes to Google News that can bring you a massive amount of online visibility in just a matter of time.
6. Customer Support
Customer support is the most vital part of any kind of service. As a client, you might have a lot of questions and problems while acquiring the service for your business. You may also need customer support post the PR distribution. Make sure the PR agency you are choosing offers 24x7 customer support either through the mail, call, or chat. Good customer support at a PR company will guide you through you the entire process and reply to your queries as soon as possible.
7. Transparency
Transparency is an extremely needed aspect of a press release campaign. Your PR distribution service must involve you through the entire process and let you make changes as you please. They must offer a preview of the press releases before it gets public. The PR company also should give you the complete report of the campaign progress so that you can keep track of the improvement in your brand’s visibility rate.
