Every business, company, and brand is seeking an effective press release service that can make a change to the business. Usually, the press release services can be availed of from the numerous platforms of the professional agencies. These agencies possess marketing expertise and intricate knowledge regarding PR and its distribution. Hiring any of these agencies can be beneficial for your business growth but are you aware of the pricing system?
The cost of availing of a PR writing and distribution service depends on multiple factors and as a result, you will different pricing range for the same services on different websites. Fortunately, you can also find Free Press Release site which allows users to enjoy the benefits at absolutely no cost. You might think if the service is already available free of cost, why should you even bother to hire a paid agency? Free PR services come with both a handful of benefits and drawbacks as well. Thus, the magnitude of results might not be able to reach your paid service can. Let’s take a better look at it.
Benefits of Free PR
1. Free of cost
This service can be availed of by anyone whether a beginner in the industry or a seasoned mogul. As the service comes absolutely free of cost, they get less worried about getting abandoned or waste of money. These PR sites help to empower all kinds of business owners regardless of the industry and their budget for promotion.
2. Brand awareness and identity
Free PR helps to establish the business’s presence by creating brand awareness positively. It helps to create an identity for the business in the highly competitive marketplace.
3. Circulation
Just like paid ones, the free press release is circulated or distributed on active media and news platforms. From there, the businesses get to earn a lot of exposure and attention from the potential customers, investors and marketers as well.
4. As a trial
As these PR services are absolutely free, even if the service is not fruitful enough; you have nothing to lose. Likewise, the users who are still in doubt can avail of it check themselves whether Free PR can be useful or not. It works like a trial before actually availing of the service for the growth of your business.
5. Reach to customers
The potential customer does not know whether it is a free PR or paid one, as only the content matters. It is possible to reach a huge number of audiences through free PR services but it requires some personal approaches as well. After getting the content in hand, you can you personal distribution, social media marketing as well while the agency promotes your overactive news platforms.
There are many other beneficial sides of a free PR service but some of its drawbacks create an obstacle in the way of an effective promotional campaign. Even after writing and distributing a free PR, the business owners seem unsatisfied with the results. Why is that?
Drawbacks of a Free PR
1. Quality
You must have heard the phrase, “You get what you pay for” and it is absolutely true in the case of marketing aspects. PR writing requires professional skills and only expert writers can craft an effective PR about any industry. Usually, free PR websites are unable to create good quality writing due to a lack of expertise and market knowledge.
2. Distribution network
The free PR websites have a very small distribution network than the professional agencies which are connected with more than 300 active newswires and media platforms. Distributing through free PR websites can be a daunting task to do as even after distributing it, the campaign does not meet its results.
3. SEO
Free PRs often fail to meet their SEO (Search engine optimization) benefits as the content is not always optimized. As a result, it fails to reach its marketing benefits and the campaign turns into vain. SEO is one of the crucial parts of marketing it should not be neglected at any cost.
4. Abandonment
Some of the free PR websites can lead to abandonment as they lack customer support service, chat support, or anything that enables interaction between the users and the agency. They also do not provide any detailed analytical report. As a result, the users do not get to realize whether the campaign is running well or not.
A cumulative analysis of both the benefits and drawbacks of a free PR only leads to one conclusion that, it is not as effective as a paid service. However, it is a great option to make aggressive and consecutive promotions in a row as it does not require any monetary investment. Now that you are aware of both sides of the coin, choose what suits your budget and requirement. Find the best PR service and witness the change in your business.
