If you want to build or strengthen your brand’s relationship with the concerned journalists then you must avail of press release distribution services. This is the most effective method of reaching consumers and creating a buzz around any upcoming event, product launch, or any new announcement.
However, before choosing a press release agency, you must conduct market research. Here are some things that you must know before hiring a press release writing and distribution serviceprovider.
What is a Press Release?
The first thing you need to know is that press releases are way different compared to any other piece of content marketing. Press releases cannot be considered as marketing tools for your brand – these are like any other article that you read in magazines or newspapers that offer relevant information to make the readers take interest in the objective of the distributor.
Press releases are chiefly written for:
- Event announcement
- Product launch announcement
- Hiring announcement
- Merger announcement
- Rebranding announcement
- Accomplishment/achievement/recognition announcement
Components of Press Releases
You must always ensure that the company you want to hire consists of a writing team that knows how to write engaging and exciting press releases. A well-drafted and professional press release must always contain the following the elements –
Engaging Headline
In most of the cases, the headline acts as the differentiating factor between an attention-grabbing press release and one that gets neglected. The headline must be engaging and contain clear language and action words.
Convey Information
The first paragraph of the content must convey the most important information – answer to the 5W1H – who, why, what, where, when, and how.
Relevant Quotes
Professional press releases consist of quotes that are relevant to the subject matter. These quotes can come from the owners, investors, stakeholder, founders, project leads, or the CEO.
Precise Conclusion
The last fragment of the press release must provide a precise conclusion to the facts provided in the initial fragments. Here, the writers must highlight the successes and objectives of the business.
Distribution of Press Releases
The next step of this process is press release distribution – the distribution must be handled by a reputed and professional distributing agency.
Journalists receive hundreds of press release daily and to stand out among the competitors, the press release must be drafted in such a way that it can easily catch the attention of the journalist and the readers.
Many distribution agencies exist in the market that has relationships with famous journalists and media outlets. Availing of services from such agencies ensures that the press release gets picked up by popular media channels and reaches the target audience.
Benefits of Press Releases
Search Engine optimization
One of the most helpful benefits of press release writing and distribution is that it casts a great impact on SEO strategies of a brand. If the press release is written by using popular keywords and optimized perfectly, then it can easily boost the search engine rank of the company website.
Backlinks
Backlinks help greatly in building a brand’s website authority in the Google algorithm. By providing links to your website through other websites, you can generate quality backlinks. Press releases are widely used for creating backlinks.
Anchor Text
Through the anchor text of press releases, you can easily draw the readers to other contents of your website. These anchor texts are often used as keywords to make the audiences reach the business website or other relevant content.
Press releases are great tools for engaging audiences, driving high web traffic, improving SEO, and ultimately increasing company sales. Press releases have always been in the market, dominating the marketing techniques and will continue doing so.
