Push notifications have become extremely common across all applications. Almost everyone has experienced getting push notifications on apps on their mobile phones. It is one of the top strategies used by mobile marketers all over the world. Currently, we get to know about offers and features in different apps through these push notifications. But why they are so used and how they are relevant to today’s business world? Let’s discuss push notifications and their relevance in detail:
What are push notifications actually?
The push notifications are based on a very simple concept of marketing. They are a type of message that is sent to mobile users from apps they use on the said device. They are used to add value to the apps and keep the users hooked on their services.
The messages that are used in the push notifications are usually very short because there are limits on the number of characters that can be used. Actually, the shorter they are, the more accepting they are to the mobile users and achieve better click-through rates. When a user clicks on the push notification, they are directed to the landing page on the mobile app that sent the notification. It saves a lot of time for the users as they don’t have to browse through a lot of pages to go to the right page. They are more convenient to the marketers as they are able to direct the consumers’ attention to the exact page that they are marketing.
The benefits of push notifications
Almost every mobile app now uses push notifications. Their benefits are limitless.
1. Gives full control to the users
Push notifications are never pushy, unlike their name. Users can easily opt-out or in from receiving them anytime they want. If they were not provided with that option, most users would’ve uninstalled the app after getting annoyed by the notification that they didn’t like. Also, the notifications are sent to those who like to receive them.
2. Flexible on location
Push notifications can be sent based on the location of the users. That way you will be able to exercise the marketing strategy to a particular market or region boosting your chances of becoming successful.
3. Offers better user experience
They can be used to improve the user experience, which is beyond the reach of regular marketing strategies. Push notifications don’t just promote new features to the users. They also present the benefits of using the app to the users. How you use your push notifications can make a huge difference in your marketing efforts.
4. Boosts conversion rates
Push notifications convey important messages to the users. If the message is relevant to them it triggers an immediate reaction among the users. They are more likely to make a purchase with a push notification.
How to make great push notifications?
Not all push notifications are as effective as others. You need to keep a lot of things in mind and form a brilliant marketing strategy to create a successful push notification.
1. Research your target audience
Before you decide to send push messages to your users know what they like or dislike. Research your target audience to figure out what kind of messages will be successful among them. That way you will be able to create the best possible message for your audience.
2. Personalize your message
Make sure the message is personalized to match the needs and requirements of the users. Gather information about your audience to craft messages that they find relevant.
3. Think about different devices
There are different types of mobile devices and operating systems existing these days. When you are creating a push message, make sure it is compatible with all types of devices and OS. Understanding how your push notification is perceived by different devices can affect your marketing strategy immensely.
4. Take advantage of analytics
Analytics are always helpful in making any kind of marketing strategy stronger. Studying how your target audience receives your push notifications and what they like and dislike about them may help you make improvements in your push notifications.
