Given the popularity of social media, it must be easy to assume that a press release is dead. We live in an era where we can update ourselves with any new information or news 24*7 through daily newspapers, round the clock TV stations and thousands of other blogs. But it is not every day that there tends to be some big news circulating everywhere and this is when journalists strive to fill their column with fresh and timely stories. That’s when the press release comes in. What exactly is a press release, which somehow gets overshadowed by the other accessible mediums but essentially helps to bring out the brand’s name in the forefront with its strategies?
Benefits of Press Release Distribution:
A press release is short and compelling news often written by a professional in a manner that grabs the eyeball of the targeted members of the media. It is mainly driven to pique the interest of a journalist such that it gets spread out to a larger audience base. Although the emergence of digital media has challenged the existence of press releases, professionals still think that Press releases offer several benefits for the companies as it not only serves the SEO but also generates buzz and brand awareness.
However, getting noticed by journalists is not an easy task. A press release has to be nicely formulated and also be released in the appropriate hour. The internet has made it easier for your business to promote the brand through a press release which can either be done for free or paid services available online. If your company is starting with online press releases then you might just get the enormous opportunities out of minimal investment. There are both free and paid distribution sites available but choosing the right one is the key.
There are several drawbacks attached to a free press release submission site like the quality of the sites, the reliability, and it also requires more handwork on your part. Therefore to avoid such circumstances paid press release submission sites are definitely worth your money and time.
To choose the best free/paid press release distribution sites to follow the following tips:
Additional Features:
Unlike the free services where you will not get a chance to provide any rich content, the paid press release submission sires allow submitting content that is rich with pictures and videos.
Maximum Media Coverage:
For making a name for yourself in the competitive market it is crucial to spread your news in all correct mediums and effectively maintain connection with the public. A press release if done and distributed properly on sites like Google News, ABC, NBC, CBS, DW, FOX, SEO Mass Ping and Affiliates, ensures media coverage and leads your news to newspapers and magazines. All these steps positively support your marketing efforts and hence lead to the success of your brand.
Check the Credibility of the sites:
One of the most important points is to test the credibility of the press release sites by comparing the two metrics, Moz Domain Authority and the Majestic Trust Flow. Based on these two factors, check the value of the sites and them go ahead with their services.
