The biggest curse on humanity in the form of the highly infectious virus COVID-19 has disrupted every aspect of our life. It has been months and we still do not possess the answer to the devastation that it has caused in every field all over the world. PR and communication professionals are searching for the ideal moment to get back to normalcy.
The right solution to the problem comes in a detailed narrative. There are different directives that play around the topic of re-entry.
Steps to Follow!
- First, we need to break down the disruption lifecycle that everyone is going through during this global crisis.
- After we set our course escaping the shock that hit first, we need to take control of our orientation. Companies need to focus on the current situation of their brand in the specific industry and plan accordingly.
- Take hold of the scenario that you are in currently and prepare for other possible scenarios.
- Use data collected for the situation to exercise the process on how your brand will face different circumstances internally and externally reaching the road to recovery.
- Keep an eye on the socials to be acquainted with the public sentiment that can alter frequently. Implement this knowledge based on the latest updates to guide your messaging keep up with the ambiance.
- As the new form of normalcy is highly unpredictable, it's important to keep your eyes open for the possible trends.
How to Implement New Plans?
To adapt to the new norms of life focus on network optimization, queries, and complaints from customers, and surge in demand from data. Make sure your content and promotion are molded around the current topic. Maintain transparency with your audience t any cost to build loyalty.
The pandemic has brought people together as a community. People are more interested in brands that can be beneficial to the community and help them to move forward conquering different phases of the pandemic. Amid the despair, everyone is looking for something optimistic and uplifting. So your main focus must be selecting those with positivity and hope and feature them in your stories magnifying them externally and internally. Strengthen the communal bond by accentuating assurance through your confident stories.
For Instance –
As an example of community story, it can be observed that more than 700 distillers all over the U.S. have turned around their business producing hand sanitizers contributing to the society helping them fight the infectious disease. This brings positivity and is also a newsworthy piece that will be interesting to the public.
As COVID-19 has pushed most of our activities to be limited through online, influencers have become bigger aspects of our lives than before. They can provide great help conveying your message to the world and especially to the tech-savvy younger audience.
Repeat your communication process as the impact of frequent messages is huge and important for their reinforcement. Especially when we are dealing with a health crisis such as the present one, repetition becomes very important.
This crisis calls for to take unusual measures.
- In order to acquire the right tone for messaging, you must collaborate with others, even it is your competitor.
- As the situation is highly sensitive, building a good reputation is highly recommended.
- Over-communicating can be quite helpful in this particular situation internally as well as externally. This will keep you well-informed and give your team a clear perspective of your goal.
- This situation needs gentle handling as people are tired of the gloomy atmosphere and nobody knows when it will end. Be more sensitive and offer positivity and humor in communication.
- The pandemic situation has opened up a whole new potential for the promotional market. Find out how your story is relevant to the current events and how it can make a difference for the betterment of the situation. This could help you gain the attention of your existing audience as well as a whole new group of newer audiences.
- Repeat your communication process frequently.
While keeping the sentiment right, do not jump into the bandwagon by presenting your story in a tedious and exact same pattern as others. Maintain your distinctness by being creative. Keep your niche industry and audience in mind before framing things for your brand. Be authentic and honest; don’t exaggerate building a genuine connection with the audience.
