Cracking the global engagement and conversion scene is getting highly competitive in this era of complete digitization. To amplify the engagement rates one must decode the secrets to construct an effective press release that would capture the attention of the desired audience effortlessly. One must break free of the basic press releases and pitch them to the right outlet. It’s important to map out your strategies before going all out with your PRs.
The following tips and techniques are recommended for flawless optimization of your press releases to enhance brand image, better media engagements, and conversion.
• Craft an Attractive Press Release
Thousands of press releases are issued every single day by different businesses and companies to consolidate their prospect at getting noticed. It’s important to stand apart from the crowd for better visibility. Certain things should be maintained to bring the best of your PRs.
First, the title of the PR needs to be as eye-catching as possible. Keep the content compact and to the point. Journalists go through a huge number of PRs every day, and they do not possess the time to read through multiple pages of irrelevant information to get the gist of the matter. A brief, simple, and informative text will fetch you a quicker response from your desired group of journalists. Always remember a neat and crisp press release wins the day.
• SEO is The Key
A key element to increase engagement and conversion rate in this world of internet is the proper optimization of your content so that your PR appear higher in search results. To do so, first, one must avail of the assistance of the autocomplete feature of the biggest search engines to know which key phrases their target audiences are searching for. Use tools like Google Trends which help you identify the trends most popular at the time so you can craft your press release around them. But overall, ensure the quality of the content to garner maximum visibility of your press release.
• Provide A Direct Link to Your Website
When a business or an organization opts for a press release their major goal is to get as much visibility as possible. Being said this, they often forget about the importance of the actions that the viewers themselves can take when they have more questions about your business. It is statistically proven that viewers read any content in an ‘F’ shaped pattern. According to this theory, the upper portion of the text has a better chance of getting noticed than the lower part of the page. Keeping this in mind, place an anchor text HTML link within the first paragraph of your press release, rather than at the end of it, to get the online viewers to click on a link and go to the company’s web site directly. The anchor text is more preferable than any raw link to give your content a more polished and natural look attracting journalists and bloggers to write about the company.
• Get More Visual
Humans are visual creatures by nature. Anything with a picture or video automatically gets more attention than one without. If we compare two equally excellent text-based contents, one with an image, a logo, or a video and one without, the first one will garner better engagement than the later. They also provide great optimization for your content placing you on top of the search result of biggest search engines like Google and Bing. Provide the journalists with appropriate visual tools availing them to get you the desired exposure.
• Embrace The Power of Social Media
In this era of smartphones, social media dominates the world with its distinctive influential power over the public. As these platforms provide a more intimate connection between the brand and the viewers, it would be beneficial to add your social’s links to your press release. The opposite, providing links to your content on your social media posts can also be valuable to obtain a significant amount of visibility. But before you construct your social media strategy; be sure to go through the rules and regulations and posting patterns of these mediums for maximum productivity.
• Establish A Stronger Connection
If you want the journalists to pick up your story, form a strong connection with them. Be responsive to their every request. Provide them with detailed information and associated tools to ensure the productivity of your press release. Keep the arrangement professional. Make sure to reach them on their work email or phone and only in the business hour to maintain a graceful and professional ambiance. Produce sharable and engaging content that cannot get unnoticed by the journalists. Connect with them through social media to establish a mutually beneficial relationship as your PR could be the next thing they are looking for in their next story.
