Press releases stay at the top of the business and marketing needs as this tool is highly effective and capable of serving every other industry. Most business organizations and even individuals utilize the benefits of a press release in order to gain more potential customers and enhance the growth of a business. While this method works great for communicating with the media, a lot of users still find it difficult to opt for a service. For press release writing and distribution, there are both paid and free services that can empower the users. If you are willing to avail of a free press release, here is everything you need to know.
What is a Free Press Release?
A free press release is just like any other press release however, there is no cost required to get the content crafted. The free service can be applicable for both PR writing and distribution. However, it is mostly applicable for writing as effective distribution networks can cost you some. Such services are offered as a freemium for the newcomers on the website. It is an attempt to offer a taste of the service without spending any. That is why is applicable for once. However, you can also find platforms that offer free services for both, press release writing and distribution as well. Now, the biggest question is,
What are the Benefits of a Free Press Release?
Just like any other press release, free PRs can offer you similar benefits as well with proper distribution. However, the biggest advantage would be the cost.
1. Free of Cost
Anything free sounds good and when it comes to press releases, people are quite tempted to avail of free packages. It is absolutely free of cost and so, you do not need to worry about going over budget. However, you know “you get what you paid for” so, the quality of the PR might not be as good as hiring a professional or purchasing a paid package. It's free of cost and a perfect choice for beginners and emerging entrepreneurs in the industry.
2. Instant and Quick Exposure
You can get a free PR pretty quickly without waiting for a deadline. Therefore, it goes perfectly with impromptu PR needs and any user can get a free PR by contacting the agency at any hour of the day. Since it is free, you do not have to worry about immediate expenses.
3. As a Trial
Ever availed of the demo before buying the actual product? Well, free PR services can be considered as a demo for press release services that allow an understanding of the efficiency of the service and how the whole process gets done. You will obviously not get to enjoy all the features of PR distribution or any paid package. However, if a PR agency is good with its free services then there’s no point that it will be bad with its paid packages that come with more efficiency and fruitful results.
How to Distribute a Free Press Release?
Usually, you can buy paid press release distribution services from professional agencies that come with a huge and effective distribution network. The network is filled with credible news sites and media platforms from where business owners can get more organic exposure and potential customers for their businesses. It not only helps to boost the company’s growth but also improves its presence in the niche and establishes the business website with more authenticity and credibility. So, there are two ways to distribute your Free PR.
1. Opt for a Suitable Agency and Buy an Effective PR Distribution Package
In this case, distribution will cost you a little but the benefits of the distribution will be unparalleled and unmatched. You will witness good results at a greater magnitude while gaining more organic exposure from the niche markets. There are various types of PR agencies available around the world and you can simply opt for any one of them that satisfies your PR needs within budget. Not every distribution package is costly and you will find plenty of pocket-friendly options. The agencies offer diversified packages, ranging from low to high in cost. So, you have enough options to choose from.
2. Pitch to Journalists and Submit Your Press Release
This is the DIY method of distribution where you have to pitch your press release to niche journalists from the industry and if your story is compelling enough, it will be further distributed by them. It is a time-consuming process and you have to be attentive to get good results. No journalist, reporter, marketer, or media expert has the wealth of time and therefore, you have to make sure to make their work easy. They receive a ton of PRs every day and it is quite common to skip on a few of them. If you do not want your PR to be ignored, make sure to follow up and ask for more details. The journalists go for various topics. You need to focus on, particularly in your industry that sheds more light on your story while gaining potential customers.
Bottom Line
Evidently, without the help of a professional; there is still a lot of work to be done in order to gain exposure with a PR release. A free PR is good for the starters but it needs to be improved with various PR practices and special features that help the company progress. Without paid packages, it is nearly impossible to make a good impact in the market in the long run. Create a strong PR strategy, fix a budget, and avail of the PR services that offer you success, whether it is free, paid, or a combination of both.
