With the sharp rise of paid advertising, social media platforms aren’t only a place for mutual connections. It has rapidly grown into a place where thousands of companies can build a brand.
Not as dominant as Instagram, Facebook, or Twitter, LinkedIn is quickly becoming popular amongst business enthusiasts.
LinkedIn is a business-oriented website that helps to drive traffic, generate leads, boost brand awareness, and increase sales. LinkedIn as a social media handle has over 3030 million monthly active users.
Surprising isn’t it? And so far you believed that only the conventional social media channels had the power to engage the audience.
Wondering who are the LinkedIn users?
- 17 million opinion leaders
- 46 million B2B decision-makers
- 10 million C-LEVEL executives
- 40 million mass affluent
- 6 million IT decision-makers
The data is quite convincing.
Now before we dig into the other details, let’s check out few interesting facts about LinkedIn.
1. LinkedIn requires you to craft compelling content to attract your audience.
2. Since, 2002, LinkedIn has quickly evolved from being just a job searching platform to a brand-building refuge.
3. LinkedIn is best suited for the B2C and B2B marketers to promote their content and establish strong connections.
4. With its latest targeting tools and native video feed, businesses can engage with a vast audience.
5. 91% of the market executives vote LinkedIn as their first choice for professional content.
6. It is more of a networking platform and less of an advertising platform
7. 80% of the LinkedIn members drive the business decisions
8. 97% of the B2B marketers rely on LinkedIn for their marketing strategy
With all of that said, there are 2 ways in which you can use this tremendously productive platform.
Passive Approach
You can use LinkedIn with a passive approach.
This mechanism is simple where you just add status updates, publish content, and announce new blog posts to reach people.
This is a good way to drive the audience back to your website.
Active Approach
The second method is an active or more personal way in which you can make connections and message people to build a one-to-one relationship.
This way you can explore potential business opportunities.
Now, once you figure out what you want to post or share on LinkedIn, you need to decide on the when.
Let’s be clear. Every brand’s audience is different. So, depending on the product, industry, the frequency of your posts, and variety, the ideal posting time varies significantly.
This is not to say that if you post at other hours your post won’t receive engagement.
But posting at specific hours surely boosts the engagement potential.
The internet offers a lot of opinions about the best times to post on social media to maximize engagement, but it is better to rely on research.
What’s the best time to post on LinkedIn in 2021?
The answers are endless.
Before you pick a time slot, remember that in LinkedIn what matters most is quality content.
The user base of LinkedIn consists of professionals and businesses that likely to visit the platform to create or find content that benefits their career or network.
On that note, these are the things that work best for LinkedIn:
- blog posts
- third-party relevant content
- text posts
- native video
- graphics
- images
Now, without wasting any more time, let’s find out the best time to post on LinkedIn:
A. 10 am to 6 pm
Research has it that most people browse through LinkedIn to look for new opinions, research, inspiration and other activities before indulging in their scheduled work.
Therefore, the first half of the office hours, mainly between 10 am to 6 pm, show peak engagement.
B. 7 am to 9 am & 6 pm to 8 pm
Is it even surprising?
People stay engrossed in their mobiles during the office commute hours. So, what better than turning to see LinkedIn while traveling to work between 7 am to 9 am or while returning from their work between 6 pm to 8 pm.
To get your LinkedIn seen, shared, and read, post it during lunch hours or just before 5 pm.
C. T through T
Mondays are for recovery, isn’t it?
Well, joke apart. Most people are very busy on Mondays since it is the start of the week.
So the ideal time to post on LinkedIn is Tuesday through Thursday.
To avoid confusion, let’s specify the worst hour too!
Worst Time for LinkedIn:
- Bedtime (10pm to 6am)
- Before Monday and after Friday
- On Fridays
As said that the algorithms vary based on various factors.
So, here are a few ideas of who should post when as per the niche.
- B2B: For the B2B marketers the best time slot is just before the work starts, during lunch break, and while going back home.
- B2C: For the B2C marketers, the best time slot is outside business hours and during lunch hours.
- Software & Media Companies: The best time is early in the morning. This is because people tend to check their phones and all new updates during that hour.
- Health Care industry & Education sector: The best period is between 10 am to 2 pm.
- Finance Industry: The best time is 10 pm and 10 am.
It’s 2021 and things in the business domain are still unpredictable.
Many people are stuck in Work from Home and juggling with life and work schedules.
This could lead to unpredictable patterns in time.
After adjusting a couple of months with the Work from the Home schedule, the best time to post on LinkedIn during the COVID-19 time is:
1. 3 pm on Wednesdays
2. Between 9 am to 10 am on Thursdays
3. Between 11 am to noon on Fridays
Since the logging in and off schedule have recently, try testing a few combinations from the above-stated best times.
Who knows maybe you could come up with your very best combination soon!
