Getting your word out effectively in a world that is full of nonstop marketing tactics can be a real struggle. So, how do you make your brand stand out? Well, the key to attracting the attention of media professionals and other big influencers is to create a successful PR strategy. Be it announcing a new product or a major announcement, or just for sharing a critical piece, if done right, your next PR campaign can be a straight shot hit.
Many businesses either docile or established have faced backlash in the competitive market because no one strategy fits all. Therefore, to help you reach the heights, few agencies have created the most profitable tactics to help you boost awareness and push you a step forward towards our goal.
What is the PR Campaign?
A million-dollar question indeed! Public Relations, PR can get quite tricky to pin down if not allotted the proper attention. It is all about building a strong reputation. The objective of PR drives to raise awareness in the market about a company’s big news. If your brand is lacking media attention lately, it’s time for you to consider a well laid out PR campaign.
Five Direct Objectives of this Strategy are:
- Raising brand awareness most effectively
- Increase the sales margin of a product
- Drive maximum traffic
- Maximum engagement with the brand or product
- More Conversions
Five Prevailing Misconceptions about a PR Campaign don’t Entertain:
- It is all about press releases and newspapers, and media officials
- Everyone can do it. No, the process requires skill and knowledgeable people
- It is a mere advertising agenda
- PR and Marketing do have similar ends
- Without an embedded link, it’s no or lesser value
The value of a well-curated PR Campaign is surely increasing. Well, no one can surely assure media coverage, as the process requires time and consistency to shine out. So, it’s important to find a middle ground, in the sense of a full proof workflow that will help the brands communicate to the target audience.
Creating a PR strategy is no fun job and a lot goes into creating the campaign before execution. To ensure your hard work drains the correct response, we have made the full list.
Five Guaranteed Steps to make Your Next PR Campaign a Complete Punch.
1) What Time?
The world of marketing revolves around time. Even though the journalists work round-the-clock, few specific hours tend to hit harder than the rest. Without much deviation, let’s focus on the simple golden rules.
- For the weekend readers - It only makes sense to communicate with the journalists at the end of the week, so that it immediately catches their attention. For example: “How weekend binges are good for your health”. Make sure you do not send it out on a Monday morning.
- Mid-week Readers - Researches have shown that mid weekdays like Wednesday or Thursday are peak for online marketing. So, the retail news must be spread in the middle of the week.
- Fridays are Fun! - What are Fridays for? May be to dump that one bad news about your company that might just go unnoticed. After all, the only motive on that day is to step out of the office and soak in the weekend vibe.
From an overall perspective, mornings are always the best time to release your news. The journalists might catch your news while seeping their morning tea.
2) Snap It!
We live in a very visually inclined world. Almost every newspaper includes some form of graphic content along with the story. The reason is simple; a picture speaks a thousand words, isn’t it? Do not rely on stock photos to cover your news, just snap it. However, make sure that all your images are of high-quality and are print-ready with a DPI of 30. Now once you’ve collected some amazing pictures to support your news, do not attach all of them to the email. DropBox can be your humble friend in this regard.
3) Media Wants Exclusive News
Once you are ready to shoot the images and every other detail, you would certainly not risk offending the media people. It’s important to realize that the media wants news. It is necessary to question whether or not your content is newsworthy. Find the correct writing angle to hook the journalists. Do proper researches before sending it to them. Sometimes all it takes is to just avoid boring content and the journalist would pick it right away.
4) Add Quotes
Any form of third-party validation ensures the audience about the exclusivity of a particular product or service. Pick up any content available online, or in physical form, the majority of the brands include quotes coming from a designated individual or an industry expert. This practice entices the reader and allows them to take interest in your news. Think from the reader’s perspectives and lookout for ways to make it enjoyable. Even if one good journalist picks up a quote from the catalog, it can go a long way to make an impact.
5) Keep Blogging
The versatility of the online platform is a major boon to the marketing officials. Ask me why, the various platforms like Facebook, Instagram, Twitter, Pinterest, and others are sources of high potential customers. You can have a firm grip over all the sites by simply blogging out your company details. It is never a bad idea to extend your reach beyond the realms of the journalists. Reach a global audience by creating a blog.
