A press release is crucial during the launch of a new book. It is an integral part of the book launch and carries key sets of information. The press release for new book launch is a touch different from the press release used for other purposes. The main objective of this press release is to share key information. It also plays a major role in enhancing sales numbers.
However, a press release is used to communicate business information with the media. This information is then reported to the niche audience. A press release is distributed online to fetch effective results. The distribution agencies offer the best services and furnish the information to media representatives. Several tips are followed to write a press release in case of a new book launch.
Let us just briefly showcase the major points:
1. Catchy Headline
The headline has to be strong and grasp the attention of the readers. The headline must briefly summarize the book. It gives pieces of information about the type of the book. It must tell about the genre of the book and whether it is fiction or not.
2. City and Dateline
The location of the author has to be specified in the book. The date of creation of the press release is also mentioned. The book can stir up local interest and the location will hold much importance in the press release.
3. Immediate Release
In many cases, the author wants to make an impression with the press release. Things like ‘For Immediate Release’ are written to make an impression at the very beginning. It can provide extra mileage to the release of the book. However, in some cases, the press release is written as a build-up to the launch date. In those cases, ‘Embargoed until XYZ date’ are written in the press release. This is written for any kind of book signings and launch date.
One has to make sure that the book is available online and in stores before publishing the press release. This will help in grabbing the attention of the niche readers.
4. Great Summary
The summary of the press release is also termed as sub-headline. The summary will provide more information about the book. It offers great support to the headline of the press release. It also summarizes the important information that is being read once it is released. So, it is primarily decided by the media representatives. They create enough content for the readers. A summary of the entire book can also be included in the press release.
5. Initial Paragraph
Journalist provides enough attention to the 5ws and 1 h while writing important news stories. They are
- Who
- Where
- What
- Why
- When
- How
This is a very useful checklist for the readers. It is an integral part of the press release and ensures that all the important information is included.
When a new book is launched, important details are included in the press release by answering the 5ws and 1h.
6. Videos and Images
A cover image of the book is used in the press release. Photos are included in the press release in case of non-fiction and illustrated books. A video about the author is also included in the press release. It will help the readers as they can see their favorite author speak about the book. The author can also be seen speaking about the importance of the book.
7. Important Quotes
Quotes from the book are added to inspire the readers. This will prompt them to buy the book. The author can also request an important personality to provide an advanced review of the book. The renowned person must belong to the same industry or niche.
8. Relevant Statistics
Two sets of data are provided in the press release in case of a book. The first portion will carry basic information about the book. These will be about the price, the number of pages in the book. It will also provide information about the size of the book. The second set of information will carry important facts and figures about the book content. This can be like the number of years the author has spent working in a specific field. It could also be about other books that are published.
9. Contact Details
Important information like the email address, URL, and phone number are included. This will help the readers to contact the right people and learn about the book. The physical locations are also provided to those people who sign in.
