The beginning of the blog is all about a small analysis of the basic proceedings in which your conversion may not become lopsided.
The latter part of the content is the introduction of “How can you filter conversions with the Tag Manager”. It is the advanced rundown of having truly filtered conversions by utilizing Tag Manager and cookies.
Still, if you have doubts about the basic concept, you will get a thorough description of the whole thing so that you can cover your bases. It is important not to skip the beginning in order to understand the advanced section of complex solutions.
Avoiding false conversions
Failing to record efficient information is a common mistake. But you can make the matter worse in a few seconds if you input the wrong things in your analytics. Gradually it will become piled up with all the enormous times you choose the right thing.
Take an example: If you start counting conversions when the time isn’t right, that can ruin automated ad bidding. It can spoil the worth of your individual channels and give you the wrong interpretation about how your business is going on.
There are many methods of tracking conversions in Google Analytics and that increases your risk of screwing up the conversions in many ways.
This blog is intended to save you from messing up the conversions in several ways. It will show you the ways to land safely by avoiding false conversions based on user’s completing a form and visiting a thank-you page.
The post will share information about the following parts:
- A few beneficial tools
- Things to check — how might the users be inadvertently converting?
- How to shield destination-based goals from forged conversions
- How to shelter event-based goals from the fake conversions
What are the useful tools?
The following tools are going to help you with the basics.
Chrome DevTools
Get to F12 on your keyboard to open Chrome DevTools. If you can’t find the right key then check out your ‘function” keys on your keyboard.
JavaScript can be tested in Console and the active cookies can be viewed in ‘Application’.
Google Tag Manager Preview
Google Tag Manager comes with a preview that will help you to see what is occurring on different pages simultaneously.
Adswerve dataLayer Inspector
It helps to encapsulate dataLayer information right there in the Chrome Console.
Analytics Tracking Monitor plugin
This plugin is particularly used for checking information that has been sent to GA. It has a great feature that can help in blocking hits from actually being sent to the GA as it records the information that would be sent.
Tag Assistant
The Chrome Tag Assistant plugin is used to know what Tag Manager tags are showing on the page. You can try to record the whole session; it will split into small parts of the whole process that takes place on every page.
Users don’t need to depend on the recordings. If you have access to Tag Manager, you will get many useful data between the new GTM preview and the tracking monitor plugin.
Tag Mapper
Tag Mapper is a tool that is created to show the changes made by Tag Manager on different pages. If you don’t like anything you can change that in your GTM account. You will also have a record of the things that might have its impact. It is an essential tool used to find out if something is broken so that you are able to identify the root of the problem.
Things to check — how might the users be inadvertently converting?
You should always check if you’re attempting to record conversions on different pages that you probably shouldn’t have touched. You can take a tour over the Reverse Goal Path report that is available in the Google Analytics:
Conversions > Goals > Reverse Goal Path.
The initial column on the left side presents the place of your goal conversions but it will be interrupted if you are doing something wrong. If you find a number of pages in the left column which look unusual, which hints that, you have to make a few changes.
If you have any ideas to implement on a user loading page (like a thank-you page), then you were just counting conversions on thank-you pages. You can ruin all your business if you mistakenly link to those thank-you pages.
You can easily understand if the users are coming on your thank-you pages with the use of segments. You should create a segment where the landing page becomes your thank-you page. This way, you will have an idea of how frequently the users are landing on that page.
You have to remember that the results depend on how Google Analytics thinks it’s happening. It may not imply that directly the users are landing on such pages from adverts.
When you are looking for some loopholes, you should check things such as:
Have you missed any tracking code on some of the pages? It may occur because you have failed to record the user before they came on the thank-you page.
Are you using different versions of Google Analytics on different pages? It can create confusion in the result and split sessions.
Do you keep UTM parameters on any secure links? If you are having trouble finding it, any website crawler can help you.
How to shelter destination-based goals from the fake conversions?
You can create your destination goals in a way that users must visit other pages first by using a funnel. You can add steps by editing the goal and don’t forget to keep “Funnel” on. This way you can control your actions for not recording goal conversions when users find your thank-you page.
You can use a specific number of different goals to work smoothly.
Using funnels won’t help you to protect destination-based goals if those are event-based or you have set many ways to reach a goal.
How to protect event-based goals from false conversions?
With event-based conversions, you have to fill out the form showing GA that an event is going to happen so that you don’t have to wait for GA to approve on a thank-you page.
Most page view-based conversions stick to identify the user id. Due to this, goal-based goals often face the problem. To rectify the problems, you must:
- make sure that all the conversions are recorded on the right pages.
- know that users can’t prevent themselves from the pages.
- tackle your website error-freely.
- not edit the conversions with Google Analytics.
