Press release is one of the most valuable tools used by businesses across the world for letting the customers know about the recent happenings of the respective industry. But the question is whether or not the impact of press releases is limited to big businesses. The answer to this question is ‘No’ – businesses irrespective of the size can avail of the benefits of press release writing and distribution services. Quality press release writing and distribution has always been a plus point for organizations.
Any organizational head can bring in benefits to its company by grasping the concept of effective press release writing.
Who Can Do It?
A press release can be written by anyone, provided the person has complete knowledge about the basic features of a well-furnished PR content. You can either set up an in-house writing team or hire a professional press release writing service providing agency to cast the maximum impact and reach more customers. For this to happen, the writer needs to adhere to the standards set up by the industry experts. In most cases, hiring such a PR writing agency has turned out to be a more budget-friendly and profitable option for companies.
What Are The Benefits?
Availing of press release writing services bring in various benefits to a business owner, some of which are –
- If a journalist/editor finds your press release interesting, he/she will consider running a story around it or publish it on their media outlet. This creates a ripple effect – just by pitching quality press releases, your business gets featured on articles of famous media outlets, reaching the target audience, and ultimately drawing them to your company website.
- Press releases are considered as very sensitive documents – if you make one mistake while drafting the content, all your effort will go in vain, and can even cast an adverse impact on your brand’s image. Thus, following a tone or writing format that is accepted across the globe is necessary while writing a PR and this can only be done by professional writers.
- Press releases act as great tools for driving web traffic to company websites. And, driving traffic is one of the most significant ways of building a brand image. This can happen if the press release appears higher on the search engine results. And, only with the help of professional writers, you will be able to provide your company’s PR a chance of making it to Google News and other popular media outlets.
How To Do It?
While running a press release campaign, you must always ensure to not make the journalist’s work harder. Journalists receive hundreds of press releases daily, and by beating around the bush in your PR, you will only make them reject your pitch. Always make sure that the press release is drafted following the standard format of the industry.
An effective press release must always contain the following components –
- Date, time, and place
- Engaging headline
- Informative intro paragraph – answers to the 5Ws
- Supporting paragraphs
- Relevant quotes from company heads
- Contact details
You must also include the website link of your company in the press release – preferably at the end of the content. This will lead the readers directly to your business website, automatically increasing web traffic.
Hiring professional writers or a writing company will always be beneficial to any company that wants to reach out to the target audience through press releases.
