Millennials are accused of many bad habits. They seem to enjoy the lazy years and give up growing up. If you ignore the Peter Pan syndrome in them, you might consider them as your next customers. The deadbeats are the future of the marketers because it is always challenging to persuade a new generation. As a marketer, you should adopt new tactics to blow the cobwebs away from time to time. Making a believable approach to the grown-up millennial mind takes extra effort. It sounds risky, but the new techniques have arrived to consolidate their attention for the sake of marketing. Hint! All the secrets to market for a millennial are in the phone.
Who are millennials? Why has the generation of millennials become so important in marketing?
Whenever the word ‘millennial’ comes to your head, you can picture them as the fellows who pay others for cooking food for them and driving them from one stop to another. But many years have passed and the immature kids have grown up into masculine men and snazzy women. Millennials are those who are born from 1981 to 1996, but now they have landed on the wonderful phase of life, in their twenties and thirties. According to the statistics, they contribute to the national GDP by spending almost $200 billion each year. They have captured every sort of industry with their inventiveness.
Things get tricky when you think about the ways to market to millennials. Right now, small and large, both kinds of businesses are in a pickle. Though millennials are gradually flooding the market everywhere but it takes time to become the jack of all trades. Just like Rome was not built in a day, millennials also can’t become the kingpin of the markets overnight. Only 15 percent of small businesses are being held by millennials. They are letting more than enough opportunities slip from the palm of their hands easily.
Millennials are the next generation of boomers. They haven’t seen pager and fax machines but they do know how to handle more complicated smartphones and advanced electronic devices with touch screens to communicate. It is natural that they will be interested in anything related to mobile phones. Mobile phones have become the best friend, the faithful shadow that never leaves them. Millennials will use mobile phones, isn’t that obvious? About 90% of them use a smartphone and 85% of them own mobile for communication. The rate of using mobile phones is higher among teenagers. Ordinary people use it while it gets necessary but a millennial uses his/her smartphone 157 times during a day. It is 5x more than elders spend time with the device. According to the user survey, it is found that 4 out of 10 millennials keep themselves busy with smartphones more than they try to engage with real humans.
Things you can do to encourage millennials:
Now, this blog is about marketing. How are you supposed to reach those millennials for marketing? It gets pretty simple when you carefully check the hints incorporated in the previous paragraphs. The iPhone addicts and the army of android users are glued to their phones. So the best way to ensure their attention through digital marketing should come from the puny device, a smartphone. If you want to impress the new generation then pop up on their phones and follow the simple steps to make them your customers.
Let’s discuss the innovative ways of marketing by targeting the group of millennials.
• Make sure your strategy is mobile friendly
When your primary customers are the mobile-freak millennials, then you have to grow marketing strategies that revolve around mobile phones. You have to flabbergast the mobile users with your marketing skills. You must create mobile-friendly content for your website, emails, landing pages, and all other digital plans. You must wonder why you have to focus so much on the use of mobile phones. Millennials mostly use smartphones to visit websites ad URLs for their comfort. More than 60% of people leave web pages when they have trouble accessing them and they don’t return to check out those websites ever again. Moreover that, they immediately switch to the competitor’s website, expecting the same results.
To keep the experience hazardless for the customers, the marketers should invest in making designs that will help them to identify whether the customers are using a desktop or mobile phones while visiting the website. When you know the device that’s I use, you can make adequate changes and adjust the interface or the layout section for better interaction with the customers.
Things to remember:
• Adaptive v. responsive design- You can’t go wrong with this feature. You have to know which option is better for your purpose. One good thing is available for marketers who are troubled with the options. You can get help from WordPress, Squarespace, or similar websites that assist you with a painless experience. Your website can turn into a mobile-friendly web address instantly with professional help. Or else, you have to have a talk with your company’s web developer to fix the issue.
• Keep the mobile users in mind while designing web pages. One thing that you must take care of is to keep the surfing process simple and quick. Customers should navigate from one page to another smoothly.
• If you try to stuff too much content on a single page, it will buffer to load the whole page. Design the content spaciously so that you don’t have to overload everything on a single page.
• The pages should load quickly. Though there are other things that can slow it down from loading, the core design has its masterstroke. The speed of Wi-Fi and broadband networks always fluctuates and that has a huge effect on the easy flow of loading web pages. Your web pages must be optimized to rule out any scope of a hindrance. With the help of AMP (Accelerated Mobile Pages) provided by Google, will help you to manage websites that will be fast, and useful.
• Social media promotion
Do you know what keeps the whole bunch of millennials so busy? It’s the addiction to social media. Millennials don’t only use Facebook, Twitter, Instagram, Snapchat, and other sources of social media just to communicate with the world. They find social media useful because they can reach their favorite brands on social media.
Social media has become a bridge between millennials and major brands. Brands use every trick to impress their customers on social media. The statistics show that one in three millennials use social media to connect with their favorite marketing brands and try to directly get in touch with them. Millennial users generally research the available brands on social media and they use smartphones to save time. According to Facebook, 55 percent of millennials tend to use only mobile phones to search the profiles of marketing companies.
The trend of DM on social media has increased the opportunity for the brands to convince their customers directly. Millennials reach out to their desired brands to quickly know about the details they need to know. They want a fast reply and that’s why they don’t prefer to call or go to the physical stores. They choose to communicate through social media because everyone is trying hard to obtain the best online presence.
Website owners and entrepreneurs can also take advantage of social media ads. You will get to see hundreds of ads from Amazon, Puma, Nike, Dove, Loreal, and many big brands. They make certain ads only to show on social media platforms to encourage more viewership.
Companies can go live on social media to garner more attention because millennials stay online more than 5 hours a day. Live posts will help them to know how the viewers respond to certain products.
