The paramount importance of press releases has spread across every industry as every other organization and individual is looking forward to gaining exposure from the media as well as the targeted audience. While many have learned to write a press release, distribution is still a complex process that cannot be done through an individual effort. Therefore, you have to look for a distribution website that can help you spread the news.
However, the internet is filled with such websites and some of them are not even authentic. In order to find an effective press release submission website, you need to be particularly careful about a few factors that help determine the authenticity of a PR website.
In the case of Paid PR Distribution Packages
Most professional PR distribution agencies offer paid packages submission which is further distributed over various other news and media platforms. Before you purchase a package, let’s check the factors that help understand its legitimacy.
- Pricing
Budget is the main factor of every promotional approach and there is no difference in the case of PR as well. The professional agencies charge a fairly reasonable price for the distribution however, some of the packages could be very costly. If the price is way too low or way too high; it is better to avoid that.
- Distribution Network
Check the company website well and figure out their distribution network. Check which industries this company particularly follows. Check whether there is any niche media channel or a newswire that particularly covers your kind of story. While distribution everywhere might sound exciting but is a waste of money. Since you need potential customers and not just readers to skip the content. Check whether the agency offers guaranteed placement or not.
- Client Feedback
Check client feedback and testimonials offered on the website that assures you of the legitimacy of the website and that there are no cases of fraud. You can also conduct your own research to see check the online presence of the website.
- Communication
Communication is a must for press release campaigning since you would like to see real-time data and understand how your PR is performing. Also after distribution, if there is any issue; you definitely want to contact the agency. Therefore, every PR agency is supposed to have a good mode of communication whether it is via email, chat support, call, or any other medium. If a professional agency is lacking in communication; better to avoid it.
In the case of Free PR Distribution Packages
Free PR packages mostly offer distribution in a few limited platforms and sometimes there are no guarantees as well. Some agencies also offer free PR packages for first-time users. Since you have no money to lose in this case, the clients mostly do not care even when there are no effective results. When you are opting for a free PR agency, make sure they provide basic distribution advantages as well as an opportunity to see the results at the end.
You can also personally pitch to the journalists and reporters from the niche who will be interested to read your PR. It does not cost any money however, they also receive a ton of the PRs every day and it is not possible to read every one of them. So, your pitch needs to be highly attractive, informative, and brief enough to give them a whole idea of the content. However, chances are quite slim in this case as well.
Final Thoughts
Quite evidently, opting for a paid Press Release Submission website is a better option than a free website since there is more ground to grab. It is authentic, effective, and offers real-time data.
