Press Releases are one of the most popular marketing tools in the business world because there are highly inexpensive. And you can even get more amounts of online exposure and engagement compared to traditional advertisements with press releases. They are also cheaper than ads. You can even issue a press release for free. You don’t have to pay a dime if you know how to do it. You will get the full benefits of a press release without having to spend a single dollar.
Let’s talk about the most effective ways you can issue a press release free of cost:
1. Submit on Your Own
There are two ways you can issue a press release. Either you can employ a professional press release agency and publish your content through them, or do it on your own. If you write and submit free PR on your own you don’t have to pay anyone anything.
There are lots of steps in a press release issuing process. If you are able to do them properly, you will successfully get the attention of the journalists and media houses. It’s a complex process but it saves you a lot of money on both PR writing and distribution.
2. Write A Killer Press Release
The quality of the PR writing matters a lot when it comes to its effectiveness. You can have it published on different media outlets and websites. But if it does not have the allure to keep the readers hooked you will not get the results that you desire from the content. Also, it has to be fully equipped with SEO backups to perform well in the SERPs of the consumers.
- Write the PR around popular topics to increase its SEO.
- You must come up with effective keywords and include them in the headline and body of the press release.
- Add quotes from the important persons in the company and make a separate paragraph for them.
- Add your contact details and website address at the end.
3. Find Journalists and Media Houses
Now, that the press release writing is done you need to find the right journalists and media outlets for distribution. Not every publisher is the right choice for you. If you sell beauty products, getting published in a music magazine or website will not help you flourish. Choosing the right journalist and media house is very important for your PR to achieve success.
- So, the first thing you need to do is select the right ones in your specific industry.
- Make a list of the ones that specialize in covering your industry.
- Next, find out the contact information of journalists associated with them.
4. Approach The Journalists
Journalists are extremely busy professionals. They receive hundreds of press releases every day. They don’t have time to go through all the press releases individually. Mostly, they go through the pitch in the email and decide whether they want to read the rest. So, you have to write a pitch that is interesting enough to compel them to read the actual press release.
- Do some researches on the journalists before you send them the email.
- Find out what they like and what type of news they cover.
- Craft your press release according to your research to increase your chances of getting published.
- Mention you are well-aware of their writing style and the type of news they cover in the pitch.
- Explain how your story is relevant to their readers.
- Approach them during work hours. Don’t approach them during the weekends. If you do so, your email will surely get overlooked.
5. Free PR Agency
Though issuing your press release on your own save you a lot of money, it does not guarantee the success of your PR. Only professional press release companies can offer a guaranteed placement on the major media outlets in your industry. Now you can get professional services without having to pay the professional-level rates with free press release services. There are free PR services that are full of ads and spam. So, it is best to work with PR services that are reliable and have positive reviews from previous clients. Many paid PR services offer initial Free PR services with lots of benefits of paid services.
