With a well-written press release heading, you can reach your PR to a lot of people. Whenever anyone says that title doesn’t matter! Make sure you excuse them and their useless insights about titles. The first and foremost part of writing a press release is to craft the most impressive title for your distribution.
Suppose you have delivered the best-written press release but if the title is not effective enough then it will not get that much attention. So, to make your supremely written press release work fruitfully then you have to deliver a captivating title as well. In case you are looking for answers to how to write a press release, then having a catchy headline would be the foremost thing you should consider.
1. Catch the Eyes of Your target Audience with Headline
If you look closely enough then you will see how press releases are affected in the online ranking by titles. Various measures need to meet up while you write a press release title. If you are writing a PR then the following points should be considered while writing it.
- Product-related updates
- News of some exciting events
- Publicity requirements
- Advancement of the company
With these measures in mind, you have to have a catchy title to grab the attention of your audience. The power of an invigorating title can’t be denied by any professionals in any business domain. It becomes the basic assessment of how to format a press release for maximum benefits.
2. Basic Anatomy of Press Release Heading
The golden rule to lure most people is to create a sort of enigma around that press release. The golden rule of 5 Ws will surely deliver better engagement. This 5Ws are:
- Who is the concerned person for this PR?
- What is the topic?
- When are the events to happen?
- Where it will take place?
- Why does this matter to your readers?
The basic rule of the press release will not become as effective if you don’t describe these 5 points in your PR. So, with a title, your job is to make sure your audience is having these aforementioned questions in their mind by just reading the title of the PR.
3. Write the Heading Keeping Your Audience in Mind
While you write the title keep the audience in mind. Make sure you are opting for the best way to catch their attention with your title. First, you have to formally address your audience with the best headline possible and share some insights on “Why” the PR may concern them.
4. Either Choose to be Informative or Interesting
The title of the PR will either be informative or interesting. Unless you work for Apple, being quirky in the title of your PR is not always necessary. The best option is between these two, being informative or being interesting. Only you can judge which approach will suit your company the best and choose that for your forthcoming press release.
5. Don’t Let Your Headline Overshadow the Lede
Another extremely effective way how to write a press release is to keep the crisp throughout the reading time. First, you must have an extremely magnetic title but right after that when you start the body of the PR you have to deliver a great lede as well. The opening section of the press release is very important. The pattern should keep the readers hooked through that 2 minutes of reading time.
6. Length of Your Headline Matters
The length of the title of the press release should not cross 90 characters with spaces. The best option is to have the title between 47 characters to 75 characters. Keep it clean and concise and see the world of business change.
SEO – This cannot go without saying. Search engine optimization is the only way to have better exposure and more people will click on it. So make sure along with the body of the PR your PR title is also optimized.
When you write a press release then you have to take into account various aspects including company branding and credibility. So next time when you write a press release don’t underestimate the power of press release titles and how much attention a title can gather for the benefit of the company.
