Have you ever wondered how mobile applications, starting from very popular games or e-commerce applications have gotten so popular? The answer is through publicity and this can be easily achieved if brands publish effective press releases targeted at the right audience. Press releases are an integral part of the marketing campaigns that helps get the word out. From all the other content that is published for publicity, press releases are a bit different due to their target audience and writing style. This becomes unreservedly different when it comes to mobile applications because there is a wide range of categories for what a press release is written. So if you are wondering how to write a press release for a new mobile app, read the next section to get all the details.
How Do You Write a Press Release?
Writing a press release is different from any other content mainly because of its format and tone. A press release is usually written formally as the target audience is the media. When you write a press release for a mobile app, the format will be different as well. So let’s dig into the steps you need to follow.
● Start of Your Content -
As mentioned before, press releases are written in a formal tone and follow a particular style. As the target audience is the journalists and other people from the media, remember to get straight to the point whenever you are writing a press release, especially for a mobile app. The aim of publishing any content should be to capture the readers’ attention. So start your press release with a claim, or a question so that it instantly gets the attention of the readers. You can either start with a relevant question or a big claim which will intrigue the raiders to read along.
● Length -
The length of your press release is another important factor that you need to consider before publishing or sending it to your readers. When you are writing a press release for a mobile application, it should be a short story about your app which under no circumstances should be lengthy. Remember, the importance of writing an app launch press release is that it will impact your ROI so try to sum it up in 300 words so that the content can be easily understood by the readers.
● Format and Intent -
You need to create a press release that will be a short story about your business, and in this case, your mobile application. So the format should highlight the key points and features that make your application different from others. You can use bullet points and bold or italics features to highlight key areas and it will also make your content more attractive. These points should be the details that will state why your application is better than any other in the market.
● Company Details and Its Place -
While writing a press release, do not forget to add company details. The target audience of your press release is the media who might or might not be aware of what your company does. Even if they are, combining details would be a better way to create an impression and give them enough background information that they can use in their news story. The details you need to include in your writing are the app name, company name, and contact information, including your name, position, phone number, and email address. If you are active on social media, you can also add your social media handles such as Twitter and Skype. The added information is given so that if needed, the reporters can connect with you for any required information.
● Links -
Whenever a press release is sent to the media, they want to know whether this is legitimate content and if it is written by a professional. Even if you are an amateur, your writing should not reflect that and to solve this you can add links to your content. You can link your app to the app store, link your company’s website, link to any promotional or explanatory video, and even add links to any promo codes.
Remember, the reporters receive tonnes of press releases every day and most of them end up in either spam boxes or unread. So use these key points wisely and write a press release that will create an impact on the media and in return, you will receive good news coverage.
