It is important to put the word out before a product launch through drafted press releases as a way of engaging the audience and media. However, with an overcrowded social media platform, each coming up with their own set of virtues, it is important to know market trends and put the same into words to prepare a consolidated press release form. How to write an event press release may have various suggestions and editor’s advice, but there is a certified path to follow that will lead writers towards drafting an accurate release report.
Headline
A catchy headline consisting of relative keywords is the best way to grasp audience attention. A press release with a captivating title always leads to more people taking an interest in the rest of the content. As per search engine conventions, Google indexes 60 characters whereas Yahoo goes for a straight-up 120. Another tip to remember is that a title should always be written out in UPPERCASE so that effective readability increases.
Description
A summary between one to four sentences is ideally chosen for a press release. Summarizing the content in precise, consolidated formats lets the audience get a hold of what awaits next in the form.
Dateline and Leading Content Section
Usually lasting between 25 to 30 words, this section usually answers questions to the generalized whats, whos, whys, wheres, whens, and how right before going into comprehensive details. This portion is kept in simple words that cover the essentialities of the event in a summarized format.
Body
Written out elaborately, the entire event is narrated in two to three thorough paragraphs. The various details of the events includes target audiences, the purpose of the occasion, featuring guests, benefits, highlights, and more.
Boilerplate Statement
Following the body, a boilerplate statement is a repetitive text section that can be used as references along the entirety of the content. This includes information about the company’s services, team details, vision, etc that will culminate into providing your audience an insightful introduction to your company.
Contact Information
Every event press release sample concludes with contact information of the company regarding phone numbers, email addresses, physical addresses, and contact persons.
