Holidays and sales are interlinked and there is not a single customer who does not like seasonal discounts and holiday sales offers. Whether it is Black Friday or Cyber Monday, such offers can go around throughout the whole year and as a business owner, you are required to learn the strategies that can help you improve your sales during the holiday season. But first, you need to know how to engage the customers. Here are 5 effective ways of enhancing sales on such occasions.
1. Special Discounts for Loyal Customers
Always remember, gaining new customers is costlier than retaining loyal customers you already have. Therefore, you need to offer special discounts to the customer who tend to buy things from your brand and stick to it. You will find some particular customers who will engage your business throughout the year. Offering them special deals to purchase the things they want the most, is the best way to wish them a Merry Christmas or Happy New Year. With such offers, happy customers will further recommend your brand to friends and family.
2. Approach through Personalized Email
Personalized Email Marketing is the trendiest way to engage your customers that offers them a special feeling of interacting with your brand. Based on their purchasing behavior, you will be figure out their buying patterns and can suggest deals at the right time through emails. According to recent marketing research, a personalized approach through email comes with a higher open rate, and 70% of the total customer are more likely to interact with it.
3. Cross-sell and Promote!
Cross-selling is a great way to generate more sales buying offering different services or products to the same customers. It also requires learning purchasing patterns of buyers to recommend them the right deals. For example, if you have a jewelry business and someone bought a ring last year; you can send deals on a matching necklace or earring that completes the set. Similarly, if you have a Salon; you can offer an additional offer for the spa to someone who often comes for a massage. This way you can increase your sales and sell multiple services or products.
4. Offer Gift Certificates and Other Ideas
How do you gift your customers the services you offer? That’s right! Through Gift Cards. Your band perhaps provides an array of products and services which can get confusing to choose from. Instead, you can offer gift cards based on particular products and services. There this offers a great opportunity to cross-sell and stocking stuffers. Make your deal visually appealing and include other ideas that make those gift cards even more attractive for all kinds of users.
5. Special Delivery and Free Shipping
Everyone loves a surprise and if you are able to offer a bit of surprise for customers, they are more likely to engage with your business. Would not you like it if a product comes with free delivery or shipping options? Would not you like it if the brand offers a special fast delivery considering your loyalty? If yes, do the same for your customers as well. These small things can bring a greater change as happy customers will boost your sales and exposure in the market. You can provide these special offers at some particular occasion where it can get more attention of the potential customers.
Wrapping Up
Staying in touch with your customer base is the key ingredient of all strategies as only can help to offer your business more success and profit. Learn how to engage with your customers and strengthen your bond with them to create more brand awareness in the market. Every Holiday is meant to be celebrated and what makes the celebration special is the personalized deals and offers. Use them currently and boost your sales.
