The idea of a press release has been around for a long time now, but there is a decline in print journalism. This might make you think that the relevance of a press release is fading away, but the truth is far from that. With time, press releases evolved, and now with today's technology and digital media usage, press releases are considered one of the most important marketing tools. Marketing and promotion are directly connected with the growth of a business and its visibility, thus press releases help a business or a company grow immensely.
Writing a press release is hard, but it is harder to distribute it correctly. This is why businesses go for a press release distribution company that has a strong distribution network. There are several advantageous factors when you hire a distribution company, let's dig more into that.
First Free PR:
Hiring a press release distribution company can change the entire dynamic that is related to the brand's image. It can increase the company's visibility immediately. Most of the time they charge a lot because a strong distribution network can impact a lot on the company's business. But some reputed press release distribution companies offer their service at a reasonable rate and on top of that, you will get the first PR for absolutely free. The first free PR will help you decide whether you want to continue the distribution company’s service in the future. It will also help you see the results and what media sites they are using.
Exposure:
If done right, press release distribution with the right strategic planning can capture the attention of a global audience. No matter what industry you are in, no matter whether you are a small or a big company, press release distribution to the right places can help all. The press release is a way that businesses and companies tell their own stories, and you will not get the publicity until you tell your story. When the distribution is done right, it reaches the top global media outlets and news sites along with the influencers and bloggers which will help you connect with the audience easily. Here, without a proper distribution, you will not be able to reach these top influential sites and end up being ignored. So when you hire a professional company to do the distribution, you will get much more exposure than you normally do.
Increased Sales:
What happens when you get more exposure than normal? It will directly impact your company's sales immediately. A press release is published typically when a new product is launched or a new outlet is opened. It is a chance to tell your narrative to the press so that they can leave a positive impact on the audience. When it is distributed professionally, it means it is reaching the top media and news sites and your brand is becoming known to more people. Not only will it help you with your brand's visibility, but the more people will know you, the more people will most likely buy from you.
Branding:
The sites and services of a press release distribution add credibility to your name. It helps put some sense of trust in the audience. This is what branding does and hiring a reputed press release distribution company will help with your company's branding. It is extremely important for the growth of a business as adding credibility to the company's name will establish itself as a trusted and reputed company, translating into increased sales.
SEO Benefits:
SEO is known as Search Engine Optimization which is proven to be the most essential thing in digital marketing these days. It helps with the brand's exposure on the internet and helps create a potential customer base. When you use a professional company for distribution, you are doing marketing for your press release which will include putting relevant keywords in the writing. These keywords help your potential customers find you online and increase your brand's visibility. Using keywords for SEO benefits also bring in more web traffic to your website, increasing the attainment, and retention of customers and sales.
Press release distribution services are affordable and the list of advantages is too long. Adding the marketing of your press releases from the next time should be in your marketing campaigns.
