Won't it be great to have a huge trail of the crowd waiting for you to open the door-like when you launch your newest book? Imagine what a boost it would give to your career to have your email flooded with queries from potential readers and buyers, with your phone ringing for new orders? Incredible isn’t it? Well, a good campaign and most specifically a well-written Press Release could do all of that.
In today’s competitive marketing environment, PRs have become a very viable method for gaining the attention of your niche business. However, the option is underutilized with many still operating under the rules of a traditional PR. Many of the old-fashioned styles of writing a PR have changed and therefore maybe it’s the time you hire a professional to launch a new product.
Regarding your book announcement, there are a few common intentions that are met with quite effortlessly with a PR, like:
- Creating a buzz
- Generating excitement
- Promoting the book
- Receive media coverage
- Increase book awareness
- Fetch higher conversions in form of leads
You know your book in-and-out, and intend to communicate the same with your readers, but there are a couple of fundamental things that you need to align when writing a PR.
Before we dig into the details of the topic, one must remember that it is very much possible to get lost in the shuffle of the e-publishing websites without a proper book launch. But fortunately, there are a couple of reliable organizations that launch your book PR easily and quickly.
Easy steps to gain attention:
- Upload your Book/ Novel
- Inform the Media
- Reach out to your Readers
But if you want the attention of the media professionals, this is how you need to write a book launch press release:
1. Fix the news angle:
It’s surprising to find out that nearly two million books get published every year and only a fraction of them receives media exposure. Want to know the reason? Well, the media outlets aren’t necessarily looking to sell your book. Instead, they are aiming to reach their target audiences. A book press release doesn’t focus on the outline of your book but on the material that will help you connect with your readers. The motive is to give the media people a catchy headline that will grab the attention of the audience. And, your job is to find the news angle!
Few ideas:
- Current Events
- Social Media Trends
- Famous Endorsements
- Hooking Stories
2. Proper Writing Format:
If you want the media outlets to react to your PR it has to be written and formatted properly. The media officials do not want to invest much time modifying your content. Make sure you write the PR in the third person. Tips to follow while writing:
Headline- Keep it snappy, accurate, and less than 20 words.
Sub-header- Expand your news angle here and give reasons to your readers to keep reading
Date-line- Include your state, city, country, and the date of the PR.
Intro- Remember that your journalists hunt for news. Hence, lead with an impactful introduction. If you want to stand out, you have to show them what benefits do your book offers to the audience. The aim is to inform and not promote.
Quote- Choose a quote depending on the book. It can be anything from funny, interesting, weighty, or controversial. Remember that the quote reflects your whole book. Avoid bland quotes and pick something that matches the book’s tone.
Author Bio- Unless you are a legendary or a household name, chances are that most people reading or buying your book won’t know why to care. Therefore, mention your accomplishments and credentials to build your credibility in front of both the readers and the journalists. For best results, keep it below 100 words.
Book Info- Pitch your readers as to why they should care about your book. Just like a good book cover grabs your attention immediately, good book information immediately captures the eye. Now, once you have their attention, tell them how the book will transform their life, or what the reader can get out of it. Use clear and obvious terms while stating the benefits. Keep the whole thing within 1-2 paragraphs.
Contact- Add your email, website, phone number, and any other social media handles that you use regularly.
CTA (Call To Action)- Urge the readers to take a step. Should they visit your website? Are you inviting them to attend an event? Or even better, do you want them to invite you for an interview? Be clear.
3. Distribute:
After everything is said and done, you would want to send out your PR to every news outlet out there. But, don’t! Instead, hire a paid distribution service that would distribute the PR to a wide chain of media outlets.
The distributional services are syndicated with thousands of major media outlets that fetch maximum coverage for your book.
If you want to hire an efficient press release writer to announce your book launch, then browse https://www.issuewire.com/writing to receive unbelievable assistance at an affordable price.
