Print media is perhaps the most promising field of marketing however, within the last decade many people and marketers considered that print has become more of an abandoned medium for promotion as digital platforms are taking over. But in reality, old-fashioned and traditional ways of advertising in magazines can offer greater results without getting lost in the hype of social media and online presence.
According to the Advertising Research Foundation, magazines are able to produce the highest return on ad spend than any other visual medium, which is around $4 in incremental sales for every $1 spent on advertising. So, it can actually provide four times more Return on Investment than the money spent. For example, Newsweek spent over eight decades in print media and then turned to digital just to get back to print to print again within a couple of years for more profit.
Magazine advertising is underrated in modern days due to the heavy usage of digital platforms. Perhaps, this is the best time to embark on a journey of print media that offers good deals and better ROI. So, how can you drive more sales with advertising in magazines? Utilize the following concepts in order to get better results.
Be Sophisticated with Your Design
Sometimes going crazy on the designs can take a toll on your finances. The good thing is that, if you can't hire an agency for the design; then do not go for it. With a little bit of research, you will find that the most successful ads of all time have the most minimalist designs that reach the audience better. Your Ad is not required to be highly attractive or beautiful with images. However, the key here is to direct the readers directly to your website. You have to make sure that readers can easily understand what products or services your business provides for other individuals and organizations.
Small Trials Can Lead to Bigger Decisions
In case you find yourself struggling to find a good spot for your advertisement; experimenting is the best way to determine. You do not have to buy the whole front cover or the back page, but you can also try smaller portions on the pages inside. Check what kind of results those ads bring for every position and based on the results; you can find a sweet spot for your particular publication. Since they do not have built-in analytics, testing is the most convenient way to see what works for you.
Think of the Target Audience and Niche Industry
It is not just about landing in the biggest names in the field of magazines, but rather the readers who read it. Based on your business and the niche industry; you should find a magazine that focuses on your topic. More than 7000 magazines are published in the United States by different organizations, and you find the one that helps to reach your target audiences. Many kinds of magazines focus on different industries and specific segments of the market. Whether you want to reach a global audience or a regional customer; you must map out target audiences before you go for it.
Print is Going to Stay Long
No matter how advanced the digital platforms are, print is going to stay and a recent report suggests that print magazines in the USA have actually grown in the last decade and there is no declining. Regardless of what the hype says; people still like to read magazines in their physical forms and there is a huge reader base to it.
Magazine advertising offers a fantastic opportunity to gain the attention of the target audience with a greater return on investment.
