A lot of time goes in to get your press release done in the best possible fashion. The right kind of message has to be put forward and to achieve desired objectives it has to be perfected and the right and proper distribution has to be selected so that the niche audience is reached. But things are done yet, as one needs to pull oneself up by the bootstraps so that the results can be measured in the correct manner possible.
It is very difficult for the communicators who are always busy doing this to know that are the most important data points that have to be reviewed as they are not provided with an unlimited time frame. One must have a vivid look at the analytic reports about the press release and must focus on the areas that have been used the most. This could benefit one breaking down the five data points that are on the top of the list as these are the points that are focused mostly by the clients. We must put light on the five data points that are on top and they are:
Media Audience
• It is a very important thing to know which media audiences are particularly receiving the release. Clients can either be in-house or they may be working for an agency they very much want to know the particular niche audience who are finding their news release interesting and are reading it.
• All media subscribers who can be tracked along with other outlets who are looking for that specific news piece are certain parameters for which the information is gathered. There are certain other parameters like from which websites they are coming and their geographical locations are also of prime importance.
Media Coverage
• Prime importance is given to social reactions and earned media coverage. Communicators should be fully aware of the fact that what is being talked about their esteemed organization both in the major social channels and also in the coverage made by the earned media.
• This portion of the report is of umpteenth importance as it analyzes both the qualitative and also the quantitative data about the hype and conversations that are generated around the release so the next steps can be helped to set up in the plan for your communication.
Multimedia Assets
• If somebody is a pro in PR, then one is in the know of adding certain visual components to the particular news and be aware of its benefits. Most of the impact is driven y such multimedia assets but the actual impact has to be measured.
• It can very well be shown the number of times the readers get engrossed and engaged with the multimedia. This will help in the understanding of the type of media that resonates in a great way with the audience.
Major Hyperlinks
• A very strong news release must include hyperlinks that will drive maximum traffic to the specific landing pages. This is considered to be one of the major tips that have to be followed.
• To include a link that is can be clicked very easily in the news release that you have can give a great opportunity to drive in immense traffic back to the very crucial landing pages and it will also provide one with the vital indicator of engagement that can come from within the news release. One can add those links so that the audience can be tracked from the news release and some more beneficial information can be fetched.
Comparisons of Press Release
• The release results have to be reviewed from time to time and the patterns have to be found out for the more successful releases. The parameters on which it is to be judged are the time and day to make it more beneficial, or it could be the variances of the different headlines where extra work can be done to obtain better results.
• For a better fit for the target audience, a different distribution can be tried and tested. One must check on adding particular multimedia. To implement as well as to measure and test the various new strategies for obtaining results that are different one must look at the data over some time and these pertinent questions are quite imperative to be asked.
• It is not a daunting task to get reviews of the data done. One must focus on the five areas that are listed above and this enables one to know about the performance of your release and the results of the hard works that have been put in are very much visible.
• The analytic reports are based on several features. They are as follows:
Views by Audience
The press release activity can be tracked and one also gets to know about the visibility in certain parameters like views by location, by subscribers, by outlets, and through traffic sources that allow for the tracking.
Online Postings
One can alphabetically sort the list of websites that are hosting the press release and the unique visitors of the sites with the help of mobile and online postings.
Monitoring of Social Media
A qualitative and quantitative analysis of the news can be done through social channels and earned media to measure the impact. One can get insights about the total views of multimedia. Also, the press release history can be tracked and can be compared with other reports for gaining visibility in the performance.
