Society has now entered the world of the Internet where almost every business, no matter how small or big, is keen on making a presence on the world of the web. Having an online presence can do wonders for a business, its growth, and opportunities that will lead to unlimited success. However, a lack of digital content marketing knowledge can really make the business suffer and create bumps in the road to success.
Many marketers overlook the importance of press releases and fail to use them effectively in their marketing and advertising campaigns. A press release, as an official announcement can bring in awareness and strengthen brand reputation quickly, on an affordable budget. But the key to a PR's success is hidden in how it is distributed and Google News distribution is one of the most productive ways to ensure its impact. Before moving forward to the pros and cons of using google news and distributing PRs in that, let's have a clear understanding of what these are.
What is a Press Release?
A press release or a PR is a company's official announcement that is sent to the target audience via the media. In return, the companies get positive media coverage that helps in the brand's visibility, popularity, image, reputation, and SEO.
Types of a PR
Several types of press releases are usually seen in the industries which are -
● Product or service launch PR
● Event launch
● Change in company management
● Crisis management
● Merger and acquisition
● New outlet
What is Google News?
Google News is the news section of the world's largest search engine, Google. It offers a subscription package that delivers and circulates press releases to media channels at the same time as a PR strategy. These press releases now will be posted to blogs, websites, and other search engines as well. At the same time, the press releases will also be posted to common news websites, such as Google News and Yahoo News. As a marketer or a business owner, if you want to get the maximum out of your press releases, publishing a PR through a distribution site, such as Google News is an excellent plan to draw the most attention.
However, Google News and its usage does not guarantee success or does not give the assurance that news outlets will publish your PR as their content. But, if using the right strategies and tactics, featuring on Google News can boost the probability of earning major exposure for your business.
The Pros of Using Google News in Press Release Distribution:
● Media Engagement - The primary aim of publishing or even distributing a press release is to gain the maximum media attention so that the content can take place in their content. As media channels and sites have a huge number of dedicated and loyal readers, the chances of your PR getting read by them are high. It increases your visibility and using Google News also enhances those chances of being featured in top media and news sites on a large scale
● Exposure - Using Google News will be helpful for companies and businesses looking for exposure as getting the Google News distribution will increase the chances of getting media outreach. Relevant and popular news sites often collect their news stories from trending topics on search engines. So, when your PR content is featured on Google News, it automatically gets a sense of credibility and news sites become more interested in the content.
● Visibility - Exposure comes with increased visibility. This means the more exposure your content gets through distribution on Google News, the more visible it becomes in the eyes of the target audience and the media.
● SEO - SEO stands for Search Engine Optimization which cannot be avoided by any marketer in this era of the internet. SEO forms the basics of the search engine rankings and using the right tactics improves the rambling of your company's name on the search engine results. One of these tested tactics is Google News distribution as using it diligently can create a positive impact on your ranking.
The Cons of Using Google News in Press Release Distribution:
● The SEO values in Google News are always on the edge as the set of rules is always changing. So if you decide to use the platform, make sure you are thorough with the updated rules every time.
● Press releases that are published through Google News may give your brand exposure but they are short-lived.
This is why you can also publish PR content on your company's website at the same time while using Google News. But if you are using Google News primarily for promotion campaigns, you must understand that a successful PR campaign may take time.
