There are various myths surrounding the scope of press release distribution that sometimes be subject to questionability in terms of their effectiveness for businesses and individual ventures. These myths, however, are the result of redundant media propagation led by misinformation delivered by marketers, SEO experts, consultants, freelance writers, bloggers, etc. Although communication has gone through the wind of change over the past years, the functional significance of press release distribution still remains the same. A press release should always be targeted at publications and editors using sufficient links alongside a consistent, orderly campaign in case there comes the need for a big announcement like an event. The myths surrounding the ineffectiveness of press releases are further broken down to bring out the truth.
Sending Press Releases across Every Media Outlet
Now, one has to remember the difference between a press release and an article where the former does not get submitted to an article directory. It depends on the story of the press release as to how relevant it is for a certain publication or media channel. For example, a fashion magazine will not be interested in the opening of a restaurant. Or maybe a journalist associated with a medical journal will not be interested in a story about the launch of a handbag line. As a matter of fact, the official main of inclusion may be rejected instantly and in worst cases, the company might be banned permanently from future submissions.
This is one of the most rudimentary things in press release distribution that many people completely leave unnoticed when distributing. Publications are always restricted to a region or a topic or in some cases, both. Sending irrelevant PR and news will only instigate exasperation and the image as a company will also be ridiculed because of this unwise choice.
Some publications and websites accept any news but before submitting your PR to such channels, always make sure the value that you will be extracting from it. Low authority sites that promise big but deliver little are very dangerous for the image of the business as well.
Including Too Many Links
There are various policies in the scope of guidelines for press release distribution where links can be included in the write-up. This privilege is often exploited by marketers who end up crowing too many links in one PR and the end result is a pretentious advertising effort. A press release is a story with news and in no way is an advertisement. A press release generally can have two to three links that are sufficient for interactions as well as optimization. Information delivery is the vision and aim of a press release and is not a space for cluttered links to products and services.
A Press Release is Only Issued before an Event
This is a myth and press releases can be submitted to new channels and media outlets for any one or more of the following reasons, including events:
- Launch of new service
- Charity events
- Special events (including sales events)
- Media contact introduction or update
- Changes in management or ownership
- Certifications or licensing
- Groundbreaking
- Awards/Honors/Achievements
- Website launch
- Expert positioning
- Launch of new product
- Moving to a new building/location
- Website redesign
- Announcing partnerships
- Staff changes/promotions
- Milestones
- Research
- Acquisitions
There are more than adds to this list however, the news does not need to be something ground-breaking and just needs to be relevant and informative.
Submission Should Only Be Done Sparingly
For people outside of the media industry, their perspective of a press release distribution is one that comes out every once in a while. But in the real scenario, it is just the opposite.
Companies who have acquired the knowledge and functional strategy of garnering success and sales through press release submission do them regularly. They are always in touch with the media and hence, with the public. There are also campaigns with weekly and monthly submissions so that they are in the news at all times.
However, a press release is all about quality. The right news and the right kind of writing will take you to the epitome of success.
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