If you are a singer or a musician of any sort that is trying to not only survive in this cutthroat music industry but also aim to become a big and established name then you should consider promoting your art with the help of different tools that are present to help you in any way they can. One of these tools is the press release. You should consider writing a press release to announce your upcoming musical projects or your achievements in your musical career. But before you grab a piece of paper and start writing there are some things that you should keep in mind when you sit down to write a music press release. This blog will discuss the important factors that should be clear to you before you start with a PR and guidelines to help you create the best music press release you can write.
Firstly, you need to think about when you should consider writing a PR for the promotion of your music.
You are announcing a new album: If you are about to drop a new album or a track then you should think about crafting and distributing a PR to generate excitement and inform your fans and the media about the new music.
You are promoting a concert or music festival: If you are thinking about organizing or performing at a concert or festival, consider to write a music press release because a well-versed PR can generate publicity, attract the audience, and provide necessary details like date, location, and line-up.
You want to introduce a new artist or band: PR can be very useful to convey announcements regarding the introduction of a new member to your band or a new artist that you will be collaborating with in your upcoming projects. The press release can help launch new artists into the music scene, providing essential information about them and their music.
You want to share updates about your upcoming projects: If an artist is involved in a unique project that deserves attention from his fans and the world, the artist should spend a good amount of effort to write a music press release to grab that attention and notify the world.
Guidelines to write a music press release:
Make it easy for the recipient:
It’s important to understand that music bloggers could receive hundreds (or more) of emails and press releases in a single day. So, get to the point quickly, and make sure all the essential info is easy to read, recognize, and reach with one or two clicks. If they’re interested in your news, some busy music bloggers may simply copy and paste chunks of your press release into a new post without even contacting you, so keep this in mind too when you come to write it.
Grab their attention with the subject line:
An exciting, interesting, irresistible subject line can be the difference between your email getting opened or ignored. Generally, Awesome Band Releases New Single is not a compelling subject line. But you can make it interesting by adapting your pitch. Are you heading out on tour? Supporting a well-known band? Does your track tackle a thought-provoking issue? Do you have an interesting music video? Have you collaborated with any well-known artists or producers? Make your subject line memorable enough to grab the receiver’s attention and compel them to read it.
Don’t send attachments:
Downloading attachments from someone you don’t know is risky, so in many cases, your email might simply be deleted if any files are attached. Rather than attaching it, copy your press release into the body of the email and include links to your tracks on a well-known streaming platform. If your music isn’t officially out yet, don’t attach an MP3 file. Instead, create a private link or unlisted video so you can share it with a select number of people in advance of your release date.
Include links to your website, press shots & socials:
Remember, it’s all about making it easy for the person receiving your press release. So, make sure to include direct links to your social media pages, website, and a folder of press shots. That way, bloggers don’t need to spend their time searching for you online to tag you in posts or find a decent picture of you for their featured image. It’s worth setting up a Dropbox or Google Drive link with all of your essential assets - pictures, logos, and a longer artist bio.
Add a personal touch:
This isn’t a universal rule, but sometimes adding a brief, personal message to the email above your press release is a nice way to engage and build a potential relationship with the recipient. It doesn’t need to be an essay, just a quick hello, perhaps including their name and the title of their blog to show you’re genuinely aware of who you’re emailing.
But if you feel like DIY PR is not easy, make sure to get the help of the professional writers available under established PR companies on the internet.
