Quotes are used almost in all press releases to covey vision, aims, impact, and news related to the company. However, to write press release quotes can be a daunting task for the writer. A quote is a crucial part that holds, in direct speech, the essence and emotion of the news. Many might agree that there is a formula to nailing the perfect quote for the respective brand and news but many beg to differ.
Quotes can reframe a whole story. The approach towards using quotes as a weapon in making the PR read and news-worthy is genius. But, a quote cannot be just anything. Overall, it must always be addressed and based on the audience. The right presentation of a quote that holds relevance and context in a press release is what writers aim for. But for starters, the initial ideas can be complex. There are many ways to approach the right style or process. Here are the 4 best practices to use a quote effectively and successfully in a press release.
Short and Compact Quotes
Quotes can turn out to be like essays if not cut short in the right place. No one is interested in reading 200 words of direct speech. Sticking to a maximum of 2 or 3 sentences is considered ideal. Also, using powerful words, short phrases, and motions can instantly attract the attention of the reader. A quote’s role is to exemplify the PR and not burden it with excess information. Keeping it short, compact, and punchy works best.
Less Number of Quotes
No one needs to support one single story with multiple quotes. Over-quoting is a tendency adopted by many. But it only results in a dull read. Using a quote that is meaningful, engaging, and contextual always works better than repeating the same thing again and again. Just getting the through to the readers through a quote or two is enough.
Humanize
The quote should resonate with the spirit of the audience and not that of the company’s market intents. It is not about being emotionally influenced but it must also respect the sentiments of the audience. The company must try to reflect who they are and why they are impactful in the relevant market through the words of the quote. No one needs to highlight what every leader in the company thinks. Just a collaborative and coordinated quote works wonders. Corporate language emits professionalism but can also be boring. Embrace emotions and leave a gap for people to find out more. The idea is to create news, a stir that would instigate audiences to take a look at your company.
Be Creative
Going by the old school formulas only results in rejected PRs. During these dynamic times, one must stand out and be creative. Establish connections with readers through relatable topics and contexts. A quote speaks directly to the audience and hence, the scope of impressing them is more. Humor can also be a part of the quote which only spreads a more natural approach towards marketing. The audience will always appreciate authenticity over glamor. So, writing a quote with a simple plan in mind can take companies to reach the highest levels of audience engagement.
Conclusion
A smartly written press release comprising of engaging quotes is one of the secrets to stand out in the competition. Utilize the opportunity to tell stories and reach out to the audiences through the minimalist approach of including quotes. Quotes represent the company’s vision and aim and help to create a bond of connection with the mass. If you want to write professional PR for your company, take the best advice and guidance from experts at Issuewire. Visit their website at https://www.issuewire.com/writing for more information.
