Press Releases are one of the favorite marketing tools of business owners for their effectiveness and dynamic nature. PR can be very useful for the growth of your business if you are looking forward to gaining exposure and customers. Considering the need of the business owners, many PR agencies offer press release writing and distribution services at various price ranges. It is easy to get confused among the horde of agencies and with a huge range of offers and multiple pricing systems. There are many websites available that offer free PR services. It is definitely more attractive to business owners as it is completely free of cost. But is it good for your business?
There are also Paid Press Release Distribution services which come with a handful of benefits. You as a business owner might be confused about whether you should pay for the service or not. Here are the top 6 crucial reasons why paid PR service is always better than a free service.
1. Quality and Approach
There is a famous phrase, “you get what you’ve paid for”, and it is true in the case of PR services as well. Whenever you are availing of a free PR service, the quality of writing and the approach in it will not be good enough if you have higher expectations. Since it is free PR, most agencies act ignorant. On the other hand, paid agencies can create prolific content with the help of professional writers. The PRs provided by PR agencies are attractive and effective at the same time. It is also written with a journalistic tone to gather more attention from all kinds of readers and niche people from the industry.
2. Distribution
Paid press release services always include a huge distribution network with over 300+ guaranteed placements. Such a huge network is capable of offering relevant exposure from the niche industries, target audiences, potential investors, and competitors as well. Professional agencies are often affiliated with top-tier newswire and media platforms that help to gather attention from the journalists and reporters too. On the other hand, free PR agencies provide quite fewer placements and that is also not relevant most times. A press without distribution is nothing but written content.
3. SEO Benefits
Search engine optimization is what turns press releases into a marketing tool from the written content. Without SEO benefits, there is no point in making press distribution as it would not be impactful enough. SEO helps to appear on the search engines with every successive search result. As a result, the businesses gain more online visibility and appearance. Paid PR agencies make the press releases fully optimized with keywords before distribution to offer maximum exposure whereas, the free PR agencies do not optimize it.
4. Promotional Campaigns
The paid Pr agencies run promotional campaigns in order to provide organic exposure from the real users. These campaigns are quite successful as it maps out their target audiences and effectively reaches them to offer more popularity. These campaigns keep running until the businesses get a sufficient amount of exposure for the growth of the business. On the other hand, free PR agencies do not run any campaigns and as a result, the amount of gained exposure is nearly negligible.
5. Social Media Marketing
Social media is being a part of every marketing aspect as most online users and or readers are active on the platforms like Facebook, Twitter, and Instagram. The paid agencies utilize this fact to reach a larger number audience with social media buzz. Free PRs are hardly distributed over other platforms and even if it is distributed, they often exclude social media marketing.
6. Help Desk and Communication
Free PR agencies can lack an active helpdesk which is very important to guide the users and help them with their queries. There is also a lack of communication between the agency and the user as the only medium of communication is email and mostly it is not responded with a chance of getting abandoned. Paid PR agencies on the other hand offer a 24x7 active helpdesk to help the clients at any hour of the day. The agencies also provide a detailed analytical report at the end which is absent in most free PR services.
Other than the aforementioned reasons, there are many other beneficial aspects of paid PR services that make them better and more effective than free PR services. You as a business owner should be availing of paid PR services to get beneficial results within a short span of time. It also offers greater ROI (return on investment) so you do not have to worry about the budget. Even the paid PRs are fairly reasonable and any business owner can purchase them, whether a small scale business or large. Avail of the services and witness the change yourself.
