The months of the fourth quarter comprise the peak time. You might be in e-commerce or own a physical store. The following ideas should work for your business in getting more customers.
October
Since October is the fall season that continues till Christmas, this month is very crucial for commerce. This month gets a lot of attention from potential shoppers. Here are some ideas to amp up your business game.
Contests and Giveaways
In America, getting free football tickets through various contests is very popular. It guarantees many entries that will help in circulating the news about your business. Especially for local businesses like insurance and real estate agents, their customers are football fans. Online brands can use this idea also. The prize of the contest can be an NFL ticket. It will get many people interested.
Sponsoring a Festival
Sponsorship can take the word about your business across many potential customers. You can sponsor an event like a community or school event. Select your budget and chose the right one to get to the audience. This way, the event will also promote your brand and help you expand your business.
Hosting a Trick-or-Treat
This concept is currently gaining a lot of attention and that too rapidly. You can host an event in your parking lot only. You can spread the news about your upcoming holiday sales through various goodie bags. The invitations will allow them to consider doing business with you. Online brands can offer special treats for audiences through pop-ups. Many companies implement ideas like trick-or-treating or offer them discounts on products and services. Free shipping is another good idea. Make sure to spread the news on social media or email them so that the turnout is good.
November
November speeds up customer shopping sprees for the holidays. Events like Cyber Monday or Black Friday are everywhere. Customers are always looking for good deals during this time that starts circulating from the beginning of the month.
Black Friday
Black Friday is one of the best holiday publicity ideas that work for both online and physical stores. A pre-sale attracts customers to get ahead of the upcoming shopping rush. The pre-sale prices and the Black Friday prices must be the same. You can also offer a guaranteed price match. If the prices are attractive enough, no customer would want to miss out on the offers.
Cyber Monday Preview
Cyber Monday is another exciting time in November. If a business lets customers know of the offers and great discounts, they will automatically be attracted. Promoting the same from the beginning of the month will help you run your campaign for a long time. Updates and news about the sale should also reflect on your website or store. Always let your customers know the various advantages they will be receiving through personalized e-mails or pop-ups.
Appreciate Your Customers
Thanksgiving is an event of this month where everyone is thankful for the life and privileges that they enjoy. As a business, you should always show your token of gratitude to your customers. This time of the year can be a great time to show them their importance in your business. A surprise gift or a box of chocolates or a gift card is a good idea for your business. Make your customers feel special through a note or a prize so that every time they shop, your brand name comes into their minds.
December
December is probably the business month for shopping. As per statistics, customers spend over $1000 on average during this time. Hence, your business should also make the most of December.
Giveaways
Giveaways are proving to be one of the best ideas to rope in more potential customers. When people are ready to hit the shopping aisles in December, make your offers stand out. It will enable them to do business with you rather than your competitors. Offering a gift card if the news about your business circulates among friends and family attracts customers. You can also send them gifts with every purchase.
Contests
Contest during the festival seasons is popular among shoppers. You can make this social media-based so that you gain maximum marketing and promotion benefits. Creating a hashtag and encouraging your social media followers to participate in the contest is a good idea. The contest ends with a winning prize that will further excite shoppers to check out your page.
Pictures with Santa
This idea is similar to trick-or-treat. Organize a small event complete with Santa, snacks, cookies, hot chocolate, etc. Beautiful decoration will also not hurt. This event can promote customer appreciation and nothing more. It will help in rooting the idea and customer relationship quality of your brand even more. You can add other ideas like a photo booth where kids can take pictures with Santa.
Conclusion
If you want to boost your holiday sales, the above ideas can be of great use. It will provide you publicity that would have been impossible otherwise. These three months are very crucial in publicizing business. On the other hand, since customers also consider more shopping plans during this time, you are already at an advantage. Get your ideas together and implement the strategy that will get you to the top of the game. Customer satisfaction and appreciation are crucial in enabling a swift flow in the increase in sales.
