Instagram is the biggest platform of marketing in today’s world. It is something that everyone from advertisers to influencers admits. The social media platform is home to businesses from all verticals. Be it a start-up or a big establishment, everyone understands its importance in marketing. As a B2C marketing platform, Instagram is rapidly moving up the ladder in today’s market and scope of opportunities.
If statistics are to be considered, the number of profiles on Instagram is more than that of Facebook. Thus, it enables a greater chance of interaction between the business and the audience. It is also a great way to promote brand image. Building an account on Instagram is a must if you are looking to market your business or content to get exposure. No matter what size your business is, if you want to survive the competition, you must know a few tricks and tips of the trade.
The main challenge on Instagram, especially for a newcomer is to target the profile to the right audience stream. The following discusses three effective ways that will make your business profile stand out.
Optimization of Profile
Instagram currently has about 800 million active users. Out of these, about 25 million are business profiles. You can see the competition for yourself just from these numbers. Hence, businesses find it more difficult to create engagement and gain a solid audience.
If you want organic growth on Instagram, optimization is the key. Optimizing your profile will also help in enhancing your presence on the platform. This is what ultimately yields results. You can achieve that by following these simple but effective steps.
Switching to a Business Profile
All you have to do to create a business profile on Instagram is to make an associated Facebook business page. Do not confuse this step with your personal profile. This way, you can take full advantage of marketing on the popular social media platform.
Instagram introduced new changes to their algorithm only recently. The change rewards user engagement. One of the most prominent changes was that videos, photos, and stories will not be chronologically published. A business profile gives you access to various analytical tools such as the Instagram post scheduler.
A business profile also means audiences can contact you directly through DMs. The promotion also gets easier on the platform. Clicking the ‘promote’ button gives access to the paid ad creation process.
The Right Profile Photo
The first impression is everything in business. Now that you are on the digital front, it is all the more important. The Instagram profile image of your business can make or break a deal. Also remember, you will not get a second chance to impress your audiences. This stands true especially for a new company.
It is always a great idea to select an Instagram profile with a personal touch. You can add your headshot as the profile image. Putting the business logo has gone out of style. Instagram was made for visualizing content. Make use of that. In fact, the whole of social media also works on the same principle of visual appeal. Grab the opportunity. An attractive headshot is a good option for a profile image. You can also choose some other picture, But it must be related to the business or the services or products that you are selling. Pay attention to photography skills if you want to capture the best moment.
Why we are highlighting using headshots has a number of reasons. It works great if your business is running on a smaller scale and evokes a sense of trust and validity among the audience who come across your profile on Instagram. If you can hone this successfully, there is no stopping you. Aiming for a personal touch has always brought in more audiences who show genuine interest in your business.
Brand Bio
After the above is done, it is time to meet the requirements of your brand’s bio. Potential customers look for offers, updates, links, and more in a business’s bio on Instagram. This is the crossroad where a general audience can potentially turn into a trusted customer.
The trick is to pitch your vision and ideas within a short, crisp, and catchy bio. You are not getting a lot of space when it comes to Instagram bios. Rather, it is a place where you show off your skills as a writer and as a marketer. Users on Instagram are dynamic and always on the move. They do not spend much time on profiles that do not appeal to them. Try to be clear about what you want your audiences to know. Compile that within two short sentences.
Do not go overboard with statistics or accomplishments. Just tell your audience about your products and services as of now.
A bio is a representation of your social media. You may check out other business profiles for an idea. An effective call-to-action is what you need to do. Put the link to your website in the bio so that potential customers can directly look into your products. Try to be unique and eccentric. Bring in your own style. The goal is to stand out and make the most of the present times.
Conclusion
The importance of Instagram in the scope of marketing does not need any introduction. But, it needs commitment and time. You can avail digital marketing experts to guide you in your journey. Instagram has many small functional details and scopes for strategy implementation which only marketers know. Growing your digital presence cannot be replaced by anything else. Since the whole world is based on the digital front, it is important for businesses to implement new strategies as well. With millions of users on the platform, targeting audiences and gaining customers have become easier as opposed to traditional marketing methods. The prospects that Instagram gives you are endless. You just need to capture the opportunity that will lead you towards growth that had never been imagined before.
