Press releases are important and valuable content that help the customers and readers get a new perspective on what the business has to offer, without resorting to the traditional methods of advertising. According to statistics more than 31% of businesses that have a content marketing strategy have a better win rate at being successful and having more reach. However, the same statistics also show that only around 33% of businesses actually have content marketing strategies. This also shows how ignorant organizations are and if you ignore press releases and their importance, you might miss out on big opportunities to make your company more visible.
Writing a press release and distributing it through a strong network is not simple. A lot of the success of a PR (Press Release) depends on how well it is written and how well it is distributed. You can solve it all by hiring one of the top press release writing services available in the market. This will increase your chances of having more reach and gaining credibility in the industry. This is how hiring a professional service would benefit you-
Reach Investors and Customers:
If you want to generate leads and sales, you need to actually reach your ideal customer base and place your business there. Or else, you would waste your time and resources trying to convince them why they need your offerings. To make this journey easier, you can hire a professional writing service and focus on your press release distribution. Work with the agency to make sure and define your target audience base. They will craft the content according to your target audience base and distribute them. A professional agency would also have experience in the industry which means they will also possess professional leads that can help your business reach its ideal customer base. At the same time, this audience base will include not just customers, but also your investors, helping your brand get further deals.
Online Visibility:
If you are still unaware of the absolute power the internet holds, there is no way your business can reach its highest potential. Press releases that are written and distributed well can help you generate brand awareness which is essential to drive customers to your business and its offerings. Otherwise, your brand would struggle to foster loyalty among customers and strain them. Use these writing services to drive loyal customers to your brand and then attract new customers through their good reviews. However, it takes constant exposure over a long period to generate leads which is why you need a service. Surveys say that more than 94% of customers value transparency and think that it is a must before they can trust a brand. When you generate brand trust, it will help you gain a loyal base of customers. This comes from brand awareness which only a professional agency can guarantee to give you.
The Correct Format of PRs:
If you want placements in professional publications with good reputations and reader bases, you need to get your PR format right. Otherwise, your press releases will be sidelined and will not achieve you the desired results. You can hire a PR writing agency that has already perfected this process and present your content in the right format. They are being paid for this and they will make sure the content is in the right, effective format. For example, the PR content must have-
- “For Immediate Release” or the release date upfront
- Company’s contact information
- A solid lead paragraph with important information
- An eye-catching title
- A quote from a respectable and reliable source
- Supporting statistics or details
- A boilerplate paragraph
- Images or other infographic content
If any of this information has been missing from the content, the journalist might end up ignoring it and moving on, limiting your chances of getting exposure and media coverage.
Hiring a PR writing service will also help you strengthen your pitch to the media for positive coverage, as well as provide you with editing accuracy, making your content look good so it stands out.
