Marketers who prioritize press release making know how important it is for a positive return. Making people excited about your business can only happen through legit press release writing. Those who value PR marketing have already started doing it on a high note. But creating traffic is something different from being creative with your writing.
One thing that can turn the table for you is by introducing video content in your content. It ensures to grip serious attention from the readers across the internet. When you make something interesting with videos and colors, it will sell more. That’s a basic story for everyone. You can make a long-lasting impression by inserting videos in your content.
Why should You make Videos for Your Press Releases?
This blog is about how you can improve views, full-page reads, SEO, and readers’ engagement. Implementing the new idea of inserting video in a press release can answer all of the above requirements. Being a reader, how would you like to follow up a news announcement? Something lengthy and drab format won’t trigger you to read the full news.
Many small and big business owners have accepted the new method of producing more engagement. Nowadays, you see most of the news stories come with short video clips or graphics so that people can make a better idea of the whole statement.
People are more responsive to videos, faces, and voices. Readers will be more amazed to watch a small video rather than just reading a text full of information. When you are making a PR, you want to make a bond with your customers. A video can portray your emotions and passions related to that project. Announcements should be clear and impactful so that the readers convert into potential buyers.
Videos are bright and interesting, making the announcement enjoyable. A video always moves, share ideas that will keep the crowd engaged on your page longer. You can use animation as well to create excitement.
Animated illustrations of a press release are also helpful for boosting proper engagement. Mostly original ideas are projected on an idea for a particular press release. If you get any similar video content that goes well with your story, you can simply use that too.
Is It too Difficult to make a Short Video?
You must learn to make an original video for your fresh content for potential customers. It is not as complicated as you think. First of all, you need an idea to make a foundation. Then you need a tool to shoot and the right place to upload the whole thing.
The slowest part of the process is to come up with something unique in your head. An idea can change the whole thing. Suppose, you are making a press release to announce that your business website will be redesigned soon, or you will have some vacancies in your company. You have to make a plot that’s relevant to your current issue and then practice it with a good script.
Shooting the video might be a trick at first. You may think that you need high-end gadgets to record the whole thing. But you can simply use a computer to edit and a phone to shoot.
How to find a Place to Upload a Video for Marketing Purposes?
The Internet has endless reach. Once you complete making the video drop it on the internet. Find good press release distribution services where they allow attaching the video with your PR or posting them on Youtube. Youtube and Google Video are two recommended places where you can share these videos and easily copy those for your press releases.
Once you upload the content on Youtube, you can also leave it on DailyMotion, Vimeo, and Facebook website.
If you find these tips helpful, then it’s a win-win for your PR marketing.
