The fastest way to getting someone to engage in a press release is by writing a captivating headline. It is the first thing that comes across in PR. This is also where most readers decide whether to go forward with the rest of the draft. So, a well-written headline is what it takes to attract readers, audiences, journalists, and the media in general. The following are some of the most effective press release headline writing tips for instant engagement.
Consider it as Front Page Feature
When writing a PR, imagine it to be a front-page feature. So, the headline must be something that is newsworthy and that stands out. A PR headline written in the style of a new headline can be of the greatest benefit as the PR will ultimately be read by media people. So, reading something similar to their field of work is a great strategy for making a positive impression.
Active Voice
A sentence in an active voice is must more appealing and also easy to read than one in a passive voice. Avoid the use of ‘be’ verbs to write a compelling headline.
Interesting Data
Although the writer gets very little space to work with, the headline must also contain some interesting data or information regarding the press release. The use of statistics can mean that the story is unique.
A Sense of Humor
Now, the audience or the readers are all looking for something quirky and different. So, a headline that conveys humor or an enjoyable double meaning can be very effective in PR selection. It is a strategy built out of common sense. A headline is the one that introduces the readers to the rest of the news. So, a little humor not only captivates attention but also makes readers internally appreciate the effort. It also becomes relatable and hence, effective.
Paint a Picture
A press release headline should be one that uses strong language that enables the writer to paint a picture of the new before the readers. Although a headline is a very small space to work with, a good writer can always come up with ideas. Painting a picture in your headline does not necessarily mean a lengthy or information-filled title. It merely opens the context of the rest of the news in brief.
Answering the Question
Answering the question in a headline actually means instigating a question out of curiosity regarding the news before the readers. It also makes complete sense because if a headline is capable of encouraging somebody to ask further questions regarding the news, it means, that they will check out the rest of the press release as well.
Write it Last
It is always better to write the headline after finishing with the press release. It is because then the headline will be written with the whole story in mind. So, the headline will be thought of in a more newsworthy and captivating line.
Punctuations
A colon is a great inclusion in a press release headline. A headline is supposed to be short and precise and at the same time must also give some insight into the news. A colon can add an artful extension within the short space of the headline, making it descriptive and of course, more compelling.
Alliteration
Employing alliteration helps in writing interesting and compelling headlines that hold more scope of interesting a reader.
Answering, Who cares?
This means that targeting the audience is the biggest trick of writing a PR headline. A headline should be written in a way so that the targeted party may find it interesting and carry forward with the rest of the PR or news.
So, a headline is probably the most important component of a press release from where its entity as news takes off. A PR is nothing without a headline and hence, writing the best one is imperative. Writing a good headline is best done by professional writers. You may reach out to Issuewire at https://www.issuewire.com/writing to know more about your prospects.
