To attract the target audience, every business needs some form of endorsement. One of the most important aspects of the entertainment industry, particularly the film business, is promotion. To be successful, both new and seasoned filmmakers must market their films to the correct audience. Well, drafting a great press release for your film can help you generate excitement among spectators. However, before you decide to issue a news release, you need to be fully aware of how to write a movie press release. Knowing the smart ways of how to write a movie press release is going to make the road easier for you.
If a certain network or journalist is interested in your project, it is led by factors such as budget, genre, subject matter, filming location, cast members, prizes, and other relevant factors such as the power of the production process. Begin by outlining your plan with PR marketing. Consider who could find your production newsworthy. You can opt to concentrate on mainstream media, freelance writers, independent cinema websites, noteworthy bloggers/vloggers, or professional PR writers on this. Depending on your topic, you should hire someone who knows A to Z about writing a press release for films.
How should you start writing a press release for your upcoming movie?
Think about what feature of your movie production makes it newsworthy? However, not every film and television project on the planet must be covered by the media. Still, if there is anything unique about your output, begin with a crispy press release to make your work talk!
1. Buzzworthy words in the title:
Every day, thousands of new films are released. And neither journalists nor your target audience will take a look at each and every piece of the film press release that they can find on the internet. To get their attention right away, you must produce a fantastic headline that expresses the actual ethos of the entire PR campaign while also being incredibly eye-catching.
Put your entire thinking and energy into those initial words, including the email subject line. Consider it like drafting a news story with an attention-grabbing title. If it's excellent enough, the journalist could utilize it, increasing your chances of getting through. Who doesn't want their work cut out for them?
- The headline should include terms that are both intriguing and actionable.
- To optimize it for search engines, you must put keywords in the title.
- Because the press release is intended for everyone, use clear and thorough language in the title.
2. Concise intro:
In general, press releases are informative but the material contained in a film press release differs significantly than that of the other types of press releases. A press release written just to promote a film must include the following information in the opening paragraph:
- The first thing your audience and the media want to know is the title of the film. As a result, this must be included in the headline, summary, and body of the material.
- The name of the distribution business is the next essential element in every movie press release. The reputation of the distribution firm and production has an impact on the overall success of the picture.
- The director's name, as well as the names of the main actors and actresses, must be included in order to gain the attention of their fan base. This also helps you gain attention from the media and the public.
- In the opening paragraph of the press release, include all of the above-mentioned points, the release date, and a brief summary of the film, so that viewers have a good sense of the press release and the film after reading the first paragraph.
- Explain what is taking place in the movie, when and where it is happening, who is participating, how it is done, and why it is newsworthy in the body of the email. Make sure to include any pertinent information, such as crucial dates, people, and locations.
3. Choose your network or journalist:
It is very important to know which networks approve press releases for movies. You cannot just send your press release to every major media outlet in the hopes of receiving a large audience response. You should only submit the press release to news outlets that cover your specific genre. To be noticed in such media venues, you must weave your material around their writing style.
4. Smooth pitch process:
After you've chosen the publishers for your press release, you'll need to construct a pitch that will pique their interest in your narrative.
- Make it clear to the media outlet or journalist that you are familiar with their work. This will pique their interest in your narrative.
- Make an eye-catching subject line for the email so that it does not go overlooked.
- If you haven't heard anything more after three to four days, follow up.
