QR codes are a very popular term in the scope of business but many do not know how it can be implemented in marketing. We are here to provide a list of the 50 best QR codes that allow businesses to improve brand awareness and garner audiences through a more efficient and supportive operation.
What is a QR code?
A Quick Response code is a barcode that anyone can scan using their smartphone to access information. If you look closely, you will see QR codes everywhere from flyers to gift boxes, food menus to grocery stores, and more. But it can be easily read by just scanning it with our smartphones. QR codes lead the users to a landing page, message, or audio/videos to take necessary action, and it can be easily created using online tools.
Business can integrate QR codes in just about anything. After the generation of code, it can be downloaded as an image and put up anywhere for clients to see and scan it. But before going forward with a QR code generator, one must strategize a plan in order to implement the same for effective marketing.
For Marketing
- Direct Mail
Boost local marketing campaigns through postcards and flyers. A QR code allows the users to browse the website of the company.
- Printed Ads
Drive web traffic from printed ads to your business website
- Infographics
QR code in an infographic can direct users to subscribe to newsletters.
- Map Directions
A QR code on a brochure leads users to Google maps and directs them towards the destination, i.e. the company store.
- Contest Entry
QR codes are used to direct users to enter a giveaway or contest. SMS marketing can also be a part of this strategy.
- Customer Survey
A QR code on a receipt allows customers to send feedbacks without any hassle.
- Coupons
Adding QR codes in a mailer is also effective allowing users to avail discounts during online purchase.
- Connect with Salesperson
Connect with respective salespersons for fast response with a QR code.
- Real-time Information
Dynamic QR code helps in updating real-time information within the same code.
- Interactive Video Advertisements
A QR code in a video allows users to check out deals and discounts.
- Mobile Marketing
SMSes containing QR codes are the new way of reaching out to potential customers.
- Transactions
A QR code system is extremely beneficial in transactions especially during times of the pandemic.
Packaging/Labelling
- Jars and Cans
One can look up product information by scanning the QR codes on jars or cans.
- Boxes
One may be directed to register a service or a product by scanning QR codes on boxes.
- Wrapping Paper
A QR code on wrapping papers is a definite way of prompting customers to enter the company’s email list.
- Limit Packaging
QR codes help in significantly reducing the paper waste of companies.
Social Media
A QR code can take the customer to the company’s official social media handle to get likes or comments.
- Integrated Icon
Integrate all social media icons in just one QR code for easy handing.
Signs
- Digital Signs
A scannable QR code on digital signs helps in increasing sales.
- Real Estate
A 'for sale' sign may have a QR code that leads the interested party to more information about the place or a virtual tour as well.
- Pop-up Banners
Customers can check out the food menu by scanning the QR code on the vertical banner of a restaurant.
Shopping
- Scan to Pay
QR codes allow scanning and paying for safe and successful transactions
- Order Streamlining
QR codes streamline orders and redirect the user to the product.
- Coupon
Claim discounts by scanning a QR code.
- Self-Serve
The solution makes for a safer dining experience where the customer can access the menu using the QR code, place an order on their own, and also pay for the food.
- Review Invites
Invite customers to drop a review or feedback of the brand by simply scanning a QR code.
- Join the WiFi Network
Guests can join a Wi-Fi network through a static code.
- Filling Shopping Carts
One can also reorder automatically with pre-purchased items by using a QR code.
- Placing Orders
One can directly place and pay for orders and get them delivered at home through a QR code.
- PayPal
Sellers may download QR codes enabling shoppers to scan and pay.
Events
- Banners in Tradeshows
Scanning a QR code from a banner will prompt customers to get information or discounts.
- Promotion
Promotional items can be integrated through a QR code that adds to the branding of the company.
- Name Tags
A QR code on name tags allows the attendees of the event to look for relevant information.
- T-Shirts
QR codes on t-shirts also drive people to check out your booth at the event.
- Calendar
QR codes on calanders are more interactive, engaging, and informative as opposed to the traditional ones.
- Follow-up Leads
One may follow up with the leads after an event. QR codes can help integrate all information without having to manually deal with business cards.
Contacts
- Business Card
QR code on a business card helps clients and other people to access information about you including company, social media, and more.
- Emails
Dynamic QR codes are very useful in email marketing as they track data and keep the user updated.
- Direct Call
A QR code may also hold a phone number which the smartphone dials right after scanning.
- Resume
Help an employer learn more about you by generating a QR code for your resume.
- Handouts
Give everyone every piece of information under the sun by adding QR codes in handouts.
- Phone Case
A custom QR code on your phone case will come in handy if you lose it.
- Stickers
Stickers with QR codes on them can be used anywhere, anytime.
- Greeting cards
Why not make your message more special with a QR code on the greeting card leading your loved ones to a relevant song or a special video.
- Bitcoin Wallet
Crypto codes are very hard to remember. One can easily send bitcoins using QR codes.
Product Information
- Service
A QR code on a product redirects the user to know every information about the service.
- Installation
Get the direct link to an installation tutorial by scanning a QR code.
- Care Instructions
Take care of your household items and products by scanning the QR code on them for relevant information or tutorials.
- Manage Inventory
Everything from part number to product details can be integrated through a QR code.
- Scanning for Authentication
Customers can verify items regarding authenticity using a QR code.
Conclusion
QR codes came into existence about 25 years ago and slowly integrated themselves as one of the most commonly used sources for information and call-to-action processes. Data shows that due to the pandemic, the adaptation of QR codes increased by a whopping 55%. Today, all smartphones come with a scanner which has made it all the closer to our daily lives. As we can see, QR codes can be used in pretty much everything and collectively brings together the customer and the company in a more convenient and easily accessible format of business.
