The increasing demand for press releases in every other industry is making every organization and individual opt for PR distribution websites. Working with a PR partner can help you in content marketing, reputation management, brand exposure, and many other aspects where your business can witness more growth and sales. However, it gets confusing to choose a single option among many available websites.
If you are looking for a reliable and authentic press release website as well, here are six essential features that you need to consider before hiring any agency.
1. Media Traction and Exposure
Gaining more media traction is the prime goal of press release distribution and it duly depends on the elements like Authority, Trust, and Relevance. These pillars impact the effectiveness of PR distribution and help you gain more organic exposure. Check their distribution network and see if the news sites and media platforms are credible enough to offer what they claim.
2. Instant Brand Exposure
Branding helps establish a need as it shapes human perception with a sense of attraction and familiarity. Piquing their interest, a PR can instantly provoke their buying behavior while fostering consumers’ loyalty. To do that, you need to find an agency that offers you instant exposure with each successful PR campaign. Instead of seeking placement everywhere, look for relevant and niche platforms only.
3. Expert PR Writing Options
The success of a press release does not only depend on distribution but the content as well. Therefore, the press release should be crafted effectively. A professional should offer expert writing options where a user can get a PR written by an industry expert which offers more fruitful results at the end of the distribution campaign. Usually, PR agencies are comprised of a team of professional PR writers who can write for any organization or industry.
4. Reliable Customer Support
Whom will you contact in the middle of the night if your PR campaign ends abruptly or shows any malfunction? Exactly, the Customer Support. An authentic PR agency should have reliable and 24*7 active customer support that is ready to solve every user’s query at any hour of the day. That is what makes an agency reliable and suitable for all.
5. Wide Media Coverage
PR distribution is not about sending PRs to the journalists but it also requires credible news sites and media platforms to offer maximum coverage in the market. The PR agency must offer your business a wide media coverage along with guaranteed placements that help to garner attention from everyone including customers, competitors, journalists, reporters, marketers, niche communities, and investors as well. If the agency does not offer wide coverage, it is better not to proceed with it.
6. PR Optimization and SEO
With the modern marketing trends, PRs have evolved much as well and the agency must abide by those trends to gain more visitors. It should have other additional features for optimization such as media attachment, link embed, permanent hosting, and many other options. Search Engine Optimization (SEO) through keyword incorporation is also a part of it.
Bottom Line
A press release is an exciting tool for brand exposure and marketing for businesses regardless of the industry. But it can only be done when you have a reliable and effective PR agency by your side. So, choose wisely and start your PR campaign today!
