Press releases may receive mixed reactions from the PR professionals, their benefits at bringing your business ample media coverage can never be denied. Google’s new change has proved the worth of press releases in the business world once again. Google’s new algorithm now ranks the business statements on the top of the search results when your target audiences are searching for information on businesses.
And the other term for a company statement is a press release. Press releases can bring you vast online exposure and engagement if done correctly. There are so many PRs on the web right now. It is easy for your press release to get swept away with the tide. Only a good SEO backup can help you separate your brand from the market. Here are some SEO tips for press release writing that will get your content on the top of the search rankings:
1. Write an eye-catching headline
The headline of the press release is all a journalist reads or might read to decide whether they want to read the whole thing or not. It has the power to allure your readers to read the rest. So you need to craft a killer title that is irresistible to the readers. Here’s how you can write a brilliant press release headline:
- Make sure the title summarizes the content of the PR.
- Keep it short and compact.
- Use a call to action while describing the best features of your brand.
- Add keywords in the headline so that it helps your PR rank higher in the SERPs.
2. The length
Press releases used to be very long, like two to three pages. The modern press release requires a shorter length as the readers have lessn attention span these days.
- Keep the PR under 600 words. A single-page press release is the best to get the attention of the readers.
- Make sure the number of the paragraphs is between five and six.
- A short press release will help in the optimization process.
- Google prefers shorter press releases and helps them appear higher in the search results.
3. The 5Ws
The first paragraph of the press release must contain the most significant details about your products and services. Just answer the 5Ws (Who, What, Where, When, and Why) and your readers will get a full idea about the company and what it does. Talk about them in detail in the rest of the paragraph. An informative first paragraph will amplify your content’s SEO.
4. Quotes
Quotes give press releases an incredible boost in SEO. Quotes give your press release a human touch and offer the media something reliable to present to their readers. You can easily gain the trust of your audience by adding some relevant quotes from an important figure within the company. Just make sure the quotes fit with the context of the PR. Make a separate paragraph for the quotes.
5. Keywords
Keywords are the words or phrases that your target audiences search on the search engines to find something related to your industry. If you use these words in your PR, Google will pick them up and make your content appear higher in the SERPs.
- Research your industry and the target audience to find out which keywords are trending right now.
- Use them in the headline and body of the press release.
6. Multimedia
Use images, videos, gifs, and infographics in between paragraphs in a PR to break the monotony of the long text. Google favors the press releases with multimedia more than the ones without any. You can also use your company logo in the PR. That way whenever a customer is searching for similar products, your company or brand name will appear in the search results strengthening your SEO.
7. Employ professional writers
You need to be well-aware of the current trends and contemporary PR writing techniques to write a killer press release. Never compromise on the quality of your PR. So it is better to leave the work to the professionals who have years of experience in the field. If you want to get your press release quickly written, go for a reputed PR writer or PR agency offering journalistic content.
