For sharing your brand's achievements and success with the world, a press release is one of the market's best working tools and options. By publishing a press release, you can kill two birds with one stone. On one hand, you will be sharing your brand's recent achievements with the world and on the other hand, you will be increasing your brand's visibility as well. But as the world of the internet is occupying every spot amidst the decline of paper journalism, the need for an SEO-friendly press release is at an all-time high.
Here are the 9 tips that will help you to write an SEO-friendly press release and improve your brand's visibility, image, and reputation:
i) A Clear Intention:
While writing a press release the first thing you need to do is make your intention clear with the content. The readers of your press release are not interested in all the services you and your brand provide, rather they want to know how particularly you can help them. So tell a story that will make your readers glued to the content which cannot be a generic statement or some mechanical data put together.
ii) Attention-grabbing Headlines:
The headline is the first thing a reader will notice about your press release and depending upon how impressive it is, they will proceed ahead with reading the rest of it. So make sure the headline for your press release is eye-catching and to make it even more SEO-friendly, the press release headline must contain a keyword.
iii) Keyword is the Key:
If you are wondering how to write an SEO-friendly press release, the answer is hidden in plain sight, in the keywords. Keywords are the real deal when it comes to ranking your content higher in search results. So take some relevant keywords and place them accordingly in the press release to get the maximum web traffic. But make sure to avoid keyword stuffing in the content.
iv) Make Sure to Optimize the First Paragraph:
As mentioned before, keywords can get you web traffic and make your press release rank higher in search engine results. So carefully make every important aspect optimized. Place the primary keyword in the headline, summary, and first paragraph. The press release's first paragraph should contain the primary intention of publishing the PR along with the primary keyword to make it more impactful.
v) Explicit Passion for Your Company:
When you are releasing a press announcement, your company should be the embodiment. When you are providing any information about a new product or service, or any other thing, the content must include your passion for your brand or company.
vi) Add Statistics and Phrases in the Content:
The primary readers of your content are the reporters and journalists who believe in facts, not just words. So make sure your content has some statistics and data that can back your claim. You can also include phrases and quotes from influential and relevant people from your industry, such as an expert or your CEO to humanize the content. In the end, don't forget to bold and highlight the places to make them more visible.
vii) Anchor Texts and Hyperlinks:
When it comes to hyperlinking, keywords are a perfect place to put up anchor texts that contain external links in your press release content. This helps keep your audience and readers stay engaged with the content but make sure to not go overboard with the hyperlinks.
viii) Use the Digital Format:
As you are writing an SEO-friendly press release and publishing it on the internet, you must use the digital format for your content. The format must follow the universally accepted digital format where you can use headings, bold, italics, and other elements to create short sentences and paragraphs.
ix) Focus on the Timing of the Release:
When you are publishing your press release, you would want the target audience to find your PR online. Your target audience is the journalists and editors so according to the industry, the best time of publishing a press release is between 10 to 2 in the afternoon. This is the time when editors open their emails the most.
Now that you know how you can make your press release more SEO-friendly, make sure it is newsworthy so that the journalists can make a story out of it.
