Over the last few years, Artificial Intelligence (AI) and machine learning have improved much, and now, it is being heavily used in every other industry. With its ability to assist in various aspects, it is a compelling tool for digital marketers with better optimization for search engines (SEO). And when it comes to SEO, a press release is one of the prime marketing tools that is used by every other business. With the advancement of AI, there are many AI Press Release Writing tools that are helping PR writers and business owners come up with better content such as Hypotenuse AI, taskade, etc to name.
When it comes to writing a press release with the help of AI, Google’s RankBrain is probably the first AI that impacted SEO greatly. It was incorporated into Google’s search algorithm in 2015 and it was used to interpret search data to order to interpret the searcher’s intent. Natural writing voice, relevant content, a variety of keywords, etc are some of the elements of search engine optimization but AI has made inroads into content production. In 2023, the wide use of AI in making content can be noticed and therefore, every other writer wants to know whether they should rely on the AIs or not. Looking into the matter with an analysis of the advantages and disadvantages of using AI in content can help to get a better idea.
What is AI-generated Content?
Any written document or copy such as blogs, articles, and other marketing materials that is crafted by a machine or AI is known as AI-generated content. However, an AI can only generate content when a user inputs different information for the content such as keywords, phrases, and topics. With its sped-up writing and content generation, businesses are taking notice of the trend.
How does it work?
In order to generate content, the user must input some elements that help the AI understand what is the user looking for. After adding necessary keywords, phrases, and topics; the AI press release generator or any other tool runs its own research on the internet and merges the pieces together by fitting the requested format. Some AI tools are also capable of rewriting the existing content of the businesses while adding information based on web search results. Such tools help to write a press release with AI by reformatting it so that it can fit other communication mediums.
What is ChatGPT?
In 2015 when RankBrain was introduced, another company was founded in the same year known as OpenAI. Soon enough, this nonprofit organization embarked on its Artificial Intelligence research, and thus, ChatGPT came. ChatGPT was released in April 2020, and currently, it is creating a huge buzz in the market. Offering more ease and convenience in the field, it garnered a lot of attention not only just writers, but students, marketers, and the common mass can also benefit.
There are two subsets of AI, Machine Learning and Deep Learning namely ChatGPT and GPT-3. While both of them utilize the Large Language Model (LLM), there are structural differences between these two AIs. ChatGPT utilizes comparatively light and nimble LLM. However, GPT-3 is much more substantive and powerful in this case. Generative Pre-Trained Transformer 3, better known as GPT-3 utilizes text-based LLM that uses semantic analysis. The tools are able to generate one million words of text in an hour with advanced pattern recognition that can replicate human writing.
Advantages and Disadvantages of AI-generated Content for SEO
AI-generated content can prove its worth in several ways. However, AI generated press release is not only about pros as there are cons as well. Let’s find out whether you should opt for it or not as a writer.
Advantages of AI-powered Content Creators
1. Efficiency and scalability
Evidently, an AI can create content much faster than human effort and it can generate a huge amount of content within just minutes. So, its efficiency and working in greater volumes is one of the greatest advantages. Not only bulk content, but it can also help with language localization for various geographic areas. Therefore it can incorporate personalization for various sites and platforms.
2. Cost-effective
Hiring a dedicated team of professional content writers can cost a lot and maintaining that workforce would require a good budget and management system. Instead of manual effort, companies are getting more biased AI tools as most of them are free and even the paid ones come within budget-friendly subscription plans. AL offers well-researched content with standard quality along with ample technical knowledge of the industry. It is better suited for simpler content with less requirement for expertise and authority.
3. Enhanced SEO
AI-powered pr generator can enhance SEO as it absorbs information from millions of documents available on the internet. By analyzing the online documents, the tool chooses keywords in order to improve search engine optimization (SEO) while suggesting them to writers. Therefore, such content can rank higher on the search engine result page (SERP).
4. Helps to overcome writer's block
Writer’s block is a pretty common thing that often appears when a writer feels trouble with creating authoritative content. It especially happens when the writer is unaware subject they need to write about. AI can help to overcome this hurdle by offering detailed outlines and key points for any given topic regardless of the industry.
Disadvantages of AI-powered Content Creators
1. Lacks Accuracy
AI-generated content lack accuracy as it depends on data and algorithms. The tools are not really accurate. It is only built to predict which words fit together and is capable of creating a cohesive narrative about any given topic. Al tools can easily cover black and white areas but when comes to Grey regions, they are unable to figure it out. Thus the tone of the writing can get lost. As it takes info from various sites, there is a high possibility of plagiarism as well.
2. Self Censuring and Built-in Biases
LLMs are programmed to create only clear content that does not consist of any complexity of other human emotions. For example, ChatGPT will not create any content that is violent, harmful, or explicitly sexual. Perhaps this is a reasonable choice for AIs but it takes all the choices from the hands of the creators. The tools come with intentional biases to be harmless, truthful, and helpful just like GPT-3’s model. So, in order to create an AI written pr with negative or gloomy elements; the creators have to input extremely specific instructions or else it is unable to create such content.
3. Static Data Set
The data set of LLMs is Static since it does not draw data from current events but only up to 2021. Thus, the content created is not always up-to-date or based on recent activities. Google’s Bard is quite advanced in this case as it can directly incorporate up-to-date data from Google’s search engine. However, its free public access is not available yet.
4. Can be flagged by Google
While AI tools are evolving rapidly, Google is also developing many new technology and ways that can help to identify AI-created content and lower its rank of it on SERPs. Clearly, you can not just copy and paste content from such tools or the purpose of marketing will be completely failed.
5. Unable to generate fresh ideas
AI tools only use data that already exists. Therefore, they can never come up with a new idea or original content that sounds fresh and feels attractive to read. As a result, it gets really hard to utilize an AI tool when working on the latest, trending ideas and current affairs.
Should you opt for AI-generated Content?
Despite all the advantageous virtues of AI content generators, they are still comprised of a lot of cons that writers should consider. No matter how technologically advanced these tools are, they lack creativity and personalization. Even after generating content through AI, people still need to edit it and quality-check it as the tools lack the common sense of human behavior.
It is true that AI tools can help to save a lot of time and money but when it comes to creating an effective and authentic press release for your company; it is recommended to hire a professional PR agency that can create the exact content you are looking for. Being one of the top agencies in the market, Issuewire can help you out as it offers both press release writing and distribution services. Its affordable packages suit every kind of business and are capable of empowering them with authentic PR services. So, the bottom line is that you can definitely take the help of AI for content as they are solely built to assist. But, never rely on them as you need to work your brain too!
