The advancement of technology and the evolving e-commerce trends are showing a worldwide tendency of online shopping which has increased drastically. Online shopping seems to be a convenient option for every kind of buyer and with the global pandemic taking a toll on everyone, online shopping has become a part of the daily lifestyle. Through all these years, the demographic segmentation has arrived based on area, age, nationality, and so on. However, the common element of gender stays at the top.
When it comes to online shopping, each gender has distinctively different choices and purchasing behavior that can be noticed in buyers of all ages and regions. The differences remain in generations and there is a slight evolution of the ever-changing e-commerce trends in the market. The business owners, sellers, and marketers who are looking forward to targeting the customers in a gender-specific way, below written are some of the crucial aspects to acknowledge:
Omni Channel
- As a recent survey claims, 45% of the men are more like to go for the ‘Buy Online’ and ‘Pick Up in Store’ options. The tendency of this shopping behavior is also seen among women and around 36% of them follow the same process. However, the emerging marketing trends are suggesting that it will rise up to 42% on this quarter since they are interested in the same services.
- However, there is a difference in purchasing items as men who go for ‘buy online’ and ‘pick on store’ are mostly interested in electronic gadgets whereas women are more likely to go for apparels.
Mobile Phones
- According to a recent report, 34% of the men who are smartphone users prefer to use android which is only 27% in the case of women. For the iOS platform, 35% of the men use iPhones which is equal to women. However, 23% of the women do not use smartphones at all which is much less in the case of men, only 5%.
- Data shows that 26% of women mobile phone users prefer to text more than men since it is 15% in case them. An interesting fact from the musical aspect is that around 9% of men use their smartphones for music which is only 4% in the case of women.
Shopping Applications
- 14% of the women users prefer to use shopping applications on their smartphones whereas men are negligible in that case. It is due to their shopping behavior of going through browsers.
- Regardless of actively shopping or not, 46% of the total women users are active on the shopping applications whereas the number reduces to 34% when it comes to men application users.
Social Media Marketing
- The emerging social media platforms are more famous among teenage girls than boys. Apps like Snapchat and Tumblr are used by women more.
- Facebook has already become one of the biggest video hubs among the social media platforms where most women are active. A total of 83% of women prefer to watch videos on social media platforms.
- Instagram is becoming one of the great places for marketing opportunities with more than billions of active users and 51.2% are men among them. With almost an equal ratio of both genders, it gets easier to approach equally to them. 71% of the active users belong to the age group of 18-29 years which is also the most active online shoppers’ group.
- Image-based platforms like Pinterest have helped over 56% of the total women users for clarifying their products when they are purchasing cosmetics or beauty products.
- Even though women users are more active on social media platforms, recent data shows that men users prefer to review the desired product on YouTube or other social media platforms. A total of 37% of men prefer to check their product on YouTube which reduces to 26% when it comes to women.
Email Marketing
- A recent report shows that a total of 84% of the women are more likely to engage with email marketing when there is a tag of ‘On Sale’. Any discount or sales-related offers are more likely to attract most of the customers but women are more likely to respond right away.
- In the case of men, they are more likely to interact with recommendations. 83% of the men users respond to the emails that recommend other products based on their previous purchase. In the case of women, the number reduces to 73%.
- Another report says that women prefer to see mails that suggest similar products to their wish list. Most women browse through many products even if not purchasing every time and recommending them the similar products they are browsing through is what enhances their buying behaviors.
Brand Loyalty
- When it comes to brand loyalty, men seem to be more loyal to their favorite brand than women. 65% of the men 54% of the women have considered as ‘Brand Loyal’ whereas 41% of the men and 22%of the women agreed that they only look for specific brands.
- However, when it comes to beauty products, women are 9% more brand loyal than men who buy beauty products online. Men are 59% brand loyal when it comes to tobacco products, 32% more when it is automotive parts, 28% brand loyal when it is about gym products and accessories.
Other than these, the global pandemic and its ongoing effects have changed the purchasing behavior of both, men and women. There is a rise in the purchase of essential products rather than non-essential goods and similarly, there is a change in spending behavior too. Even though women are more avid shoppers, men tend to spend more even if it’s a single purchase. Many people have lost their jobs during the COVID situation but everyone is slowly rising back again. As a result, this year looks quite promising with the growth in online users and their purchasing behavior. Business owners who are looking forward to integrating personalized marketing, perhaps this is the best time!
