In any wedding invitation, you can find the line “Save the Dates”, so it goes as a notification to your family and friends. So that everyone could gather in that one place for the happy couple's nuptials. Or for post-wedding announcements to those who were unable to attend the occasion. Writing a partnership press release is nothing but a wedding announcement in the business world.
Just like a wedding invitation here, you will need to introduce your partner through a press release and your better “business” half will also do the same to their side of clients. This will encourage brand awareness and will also make an impact on potential investors and stakeholders. Being said that writing a partnership press release is no cake walk rather it is a catwalk on an unstable platform.
The article will hold some insights into the importance of business partnership announcements along with a detailed formula that can be followed while you write a partnership press release.
- The Importance
Using a press release to convey the partnership announcement can be extremely helpful. The partnership can be based on any aspect. But you have to deliver the news to your clients, your investors, and also to future clients and investors. Publishing a press release always verifies the news. And it is extremely effective for lesser-known brands, where the news has to be delivered by the company or the companies, otherwise, the news won’t get popular.
- Steps to Writing a Partnership Press Release
To write an effective partnership press release you need to follow this 2-step method for best results.
Step 1 – The Core Message
In this press release, you are introducing your partner company to your customer base and to the world as well. The writing has to be intelligent enough so that your audience figures out the “what” and “why” of the alliance you are going for. Use a language that is straightforward.
- “What” should be covering the details of the agreement you are having with your partnership company.
- “Why” has to share why the partnership has been initiated by both of the companies.
Ideally, a press release published in partnership means you are verifying each other’s claims as well. So, be wise while you choose words to describe your partner company for a longer and healthier partnership in your business domain.
Step 2 – The Proper Order
Be sure of the message you are willing to share, but these following steps are the key to conveying your message in the proper way. Depending on the length of your press release you will need to choose the number of words you are going to use in this press release. Ideally, a paragraph should have 100 words approximately. But first things first;
- Title – The most important part of your press release distribution is the title. Make it catchy and short to ensure the best public attention.
- The First Sentence – another way to win your audience over is to have a good and alluring first line. And the lines should be followed by a compelling first paragraph answering that “what” properly.
- Second Paragraph – The second paragraph is all about that “why”.
- Third Paragraph, Fourth Paragraph, and Fifth Paragraph – depending on the length you can choose to utilize these paragraphs. These paragraphs will have the essential quotations along with other ornamenting elements things that will go well with the subject. In the next paragraph, you will need to wrap up the press release by sharing and mentioning the names of the person of interest along with a brief description of them.
- Boilerplate Information – Last and the most essential part of a press release is the Boilerplate Information which you need to share with your customers and your audience in general. Along with your information, you need to offer the information of your partner as well in the press release.
Press releases are always very effective when it comes to marketing. And this topic will not just successfully share the news you have but also be very effective to enhance your marketing purposes. Hopefully, you will find these steps useful and instructive.
