Press Release paves the way for easy engagement with media and journalists and it is a unique way of publishing your news story. This is the best possible option for a business owner who wants to spread information about the brand. It is more like an official announcement by the organization about its various issues that need due cognizance and coverage by the media.
Jargon like media release, news release, and press statement can be used but we are speaking about the same thing-Press Release. The nature of information consumption has changed as we move on to the new era as the PR strategy can create a buzz by clearly defining the ways on how to write a press release.
There are various ways through which a press release can be written and crafted to make it appealing. Let us just put some light on such major factors.
Newsworthy
A news release has to be created and pitched to the journalists and for that certain things are kept in mind. They are;
A. Research and Data
Exclusive news and data are liked by all journalists and a press release that has got exclusive data is a good way to lure the media.
B. Newsjacking
Newsjacking is a new-age content marketing process through which the brand name is injected into the latest news story by making it more eye-catching and relevant. The news release is smartly tied to the viral piece to get the best traction.
C. Connect Emotionally
A story that has more of an emotional connection has more grips and the mechanism works well with the target audience.
Catchy Headline
One must make a very good first impression with the headline of the press release. The headline must impress the pool of journalists from the media as three rules are followed as a basic while writing a headline. They are:
- Action verbs are used
- The headline has to be direct.
- One must write a comprehensive headline.
Lede crafting
In the first paragraph of the press release, there is the lead that summarizes important elements of the press release in 35 to 45 words. The 5 w's are concisely answered in the first paragraph most uniquely.
- Who is primarily involved as part of the news story?
- Which are the name of the company and the person?
- What it is all about? What has been happening?
- When did the event and the story happen?
- Where did the event or the story take place?
- Why is this piece of news relevant to these media outlets and the readers?
Body Paragraphs
All the important details of the story are described in the body of the press release. It also speaks of the involvement of the brand along with a relevant keyword. It also uses the formula of an inverted pyramid with the most important details coming at the top and moves down to the lesser crucial aspects.
Supporting Quotes
The credibility of the press release is given a strong boost by including quotes. But the quote has to be relevant to the context that they are speaking on.
Bolierplate text
Facts about the organization and what it stands for are condensed in a standardized copy called the boilerplate. Marketing goals and aspirations of the business are written in a short paragraph that can also include the company logo.
Media Contact
The contact information of the media and journalists are included in the press release to get in touch with them easily. The phone number as well as the email id is also included as the press release is a point of contact through which they can reach them.
